Brand Tone

Minimalist, sophisticated, and serene. The language is clean, direct, and focused on aesthetics and quality, often concise. It's an aspirational voice speaking to discerning customers who value design and tranquility.

Brand Values

• •Curation and Quality: Commitment to a carefully selected collection of high-quality, thoughtfully designed products.
• •Support for Local Craftsmanship: Emphasis on products "Made in Portugal" to support local artisans and designers.
• •Aesthetic and Minimalism: Championing a timeless aesthetic with clean lines, natural materials, and functional beauty.
• •Tranquility and Well-being: Evoking a sense of home as a sanctuary and promoting the idea of creating a peaceful, beautiful living space.

Best Practices

• •Use a refined vocabulary: Employ words that evoke elegance, quality, and simplicity. Terms like "curated," "timeless," "artisanal," "thoughtful," and "essential" reinforce the brand's sophisticated identity.
• •Tell the story of the object: Briefly narrate the origin of the product—mention the artisan, the material's source, or the design philosophy behind it. This adds value and connects with the customer's appreciation for authenticity.
• •Keep it concise and clean: Reflect the minimalist aesthetic in the writing. Use short sentences, ample white space, and clear, direct language. Avoid overly expressive or casual jargon that could dilute the brand's serene tone.
• •Focus on "feeling" over "function": While function is important, the copy should emphasize the feeling the product inspires—tranquility, warmth, beauty, or a connection to a simpler way of life. Sell the experience of owning the item, not just the item itself.
• •Maintain visual and textual harmony: Ensure that the tone of the copy always matches the visual style. If the photography is minimalist and calm, the text should be as well. This consistency across all platforms is crucial for building a strong, recognizable brand.

Social Perception

Casa Uma is perceived as a "hidden gem" and a must-visit for design lovers in Lisbon. Customers praise its beautiful, calming atmosphere, unique high-quality selection, and its role in showcasing contemporary Portuguese design. It is widely seen as a sophisticated and authentic retail experience.

Copy Examples

• •Sculptural forms, earthly textures. Each ceramic piece in our collection is a quiet celebration of Portuguese craftsmanship. Discover the art of slow living at Casa Uma. #CasaUma #PortugueseDesign #HandmadeCeramics #LisbonShopping
• •The Art of Home. A curated selection of timeless objects, celebrating Portuguese design and simple living. Explore our collection.
• •Woven from 100% pure Portuguese linen, the Odemira throw brings a touch of understated warmth to any space. Its natural texture and soft, breathable weave make it the perfect companion for quiet mornings and peaceful evenings. A timeless piece, designed and crafted to last in the heart of Portugal.
• •Inside Casa Uma: New Arrivals for a Considered Home.
• •Find the Soul of Lisbon. Beyond the tiles and tramways lies a world of modern Portuguese design. Visit Casa Uma, a curated concept store in Lisbon, and take home a piece of authentic craftsmanship. Your beautiful memory of Portugal awaits. [Link to Google Maps]