Brand Tone

Aspirational, yet accessible and friendly. Also informative and helpful.

Brand Values

• •Innovation and Creativity: They state a belief in "innovative, creative, and useful products" that can make a difference.
• •Quality and Design: There's a consistent focus on products that combine design, functionality, and quality. Descriptions often highlight "elegance," "modern design," and "premium" materials.
• •Customer Satisfaction and Trust: Their "Quem Somos" and FAQ pages emphasize a commitment to customer happiness, good service, transparency, and respect. They aim for a "joyful experience" for their customers.
• •Making a House a Home: The overarching theme is helping customers create personalized, comfortable, and beautiful living spaces. They want to "be part of a little piece of your story."
• •Accessibility: While aspirational, they also highlight practical aspects like installment payments and various payment methods, suggesting an effort to make their products attainable.

Best Practices

• •Develop a Brand Voice Guide: Create a document detailing the brand's tone (e.g., aspirational yet friendly, informative, warm), key messaging points, preferred vocabulary (and words to avoid), and a persona. Share this with everyone who creates content.
• •Focus on "You" and "Your Home": Address the customer directly and highlight how the products benefit their life and living space, making it personal and relatable. E.g., "We want *you* to have a joyful experience and for us to be part of *your* story."
• •Highlight Benefits and Solutions, Not Just Features: While mentioning quality materials and design is important, explain how these features translate into a better, more beautiful, or more comfortable home for the customer. Emphasize products being "useful" and making a "difference in daily life."
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy aligns with the visual style of the images and videos. If the visuals are elegant and modern, the copy should reflect that sophistication while remaining approachable.
• •Be Consistent Across All Channels: Whether it's a website description, an Instagram caption, or a customer service email, the brand's core tone and values should be evident. This builds recognition and trust.

Social Perception

The brand strives to be perceived as a reliable source for stylish and practical home goods. They position themselves as a partner in home decoration, offering not just products but also inspiration and support. The emphasis on clear communication, multiple support channels, and adherence to exchange/return policies indicates a desire to be seen as trustworthy and customer-centric.

Copy Examples

• •Instagram Post ( showcasing a new lamp): Light up your favorite corner! ✨ Our new [Lamp Name] isn't just a lamp, it's a mood-setter. Crafted with [Material] and a touch of modern elegance, it’s designed to make your space shine. Ready to transform your room? Tap to explore. #CasasGael #HomeDecor #Lighting #ModernHome #CozyVibes
• •Website Product Description (for a decorative vase): Meet the [Vase Name] – where timeless design meets everyday beauty. Perfect for showcasing your favorite blooms or as a standalone statement piece, this vase adds a sophisticated touch to any room. We believe your home should tell your story, let us help you write a beautiful new chapter. Find yours at CasasGael.com.br.
• •TikTok Video Script (quick showcase of a kitchen gadget): (Upbeat music) Narrator: Say goodbye to clutter and hello to clever! 👋 This [Product Name] from Casas Gael is a kitchen game-changer. (Show product in use) Sleek, practical, and oh-so-satisfying. Making your daily routine a little brighter, one smart solution at a time! Link in bio! #CasasGael #KitchenHacks #HomeOrganization #MustHave
• •Email Newsletter Subject: Your Dream Home is Just a Click Away + Special Offer Inside! ✨ Body Snippet: At Casas Gael, we're passionate about helping you create spaces that feel uniquely *you*. Discover our latest collection of innovative home décor and lighting, designed to bring comfort, style, and a little bit of joy to your everyday. Plus, as part of our family, enjoy [Discount/Offer] on your next find!
• •Pinterest Pin Description (for a collection of bathroom accessories): Create your personal sanctuary. 🌿 Our collection of bathroom accessories combines sleek design with practical functionality, turning your daily routines into moments of calm. Discover elegant solutions to elevate your space. #CasasGael #BathroomDecor #HomeInspo #Sanctuary #Organization