Brand Tone

Passionate, Authentic & Traditional, Expert & Knowledgeable, Gourmet & High-Quality, Welcoming & Service-Oriented

Brand Values

• •Quality: Sourcing and offering exceptional Spanish products, particularly Iberian hams.
• •Tradition: Upholding Spanish culinary heritage and offering products made with traditional methods.
• •Authenticity: Providing genuine Spanish flavors and experiences.
• •Expertise: Deep knowledge of Spanish gastronomy and products.
• •Passion: A profound love for Spanish food, especially ham, shared with customers.
• •Customer Satisfaction: Ensuring a positive experience through quality products and good service.

Best Practices

• •Embrace Passionate Language: Use evocative and enthusiastic words that convey a genuine love for Spanish cuisine and products (e.g., "exquisite," "unparalleled flavor," "art of," "discover the magic").
• •Highlight Tradition and Authenticity: Consistently reference the brand's heritage ("Since 1982"), the Spanish origin of products, and traditional methods. Use Spanish culinary terms where appropriate (explaining them if necessary for a broader audience).
• •Showcase Expertise Confidently: Write with authority about the products, explaining their unique qualities, origins, and best pairings. Position the brand as a knowledgeable guide for customers.
• •Maintain a Gourmet Appeal: Use sophisticated language and focus on the premium quality of the offerings. Ensure all descriptions reflect the "épicerie fine" standard.
• •Be Welcoming and Informative: While maintaining a gourmet and expert tone, ensure the copy is approachable and helpful. Provide clear information and invite customers to experience the brand, whether in-store, at the restaurant, or online. Balance expertise with a friendly, customer-focused approach.

Social Perception

Casa Ramón is generally perceived as a reputable and authentic source for high-quality Spanish delicatessen products and dining in Paris. Customers appear to value the quality of the hams and other products, viewing Casa Ramón as a go-to place for genuine Spanish flavors. The staff's knowledge and the traditional feel of the establishment are often appreciated. It's seen as a specialty store and restaurant that offers a premium experience, justifying a potentially higher price point for its exclusive products. The brand seems to have built a loyal clientele over its many years of operation.

Copy Examples

• •Instagram Post (Image: Close-up of freshly sliced Ibérico ham): Savor the authentic taste of Spain. Since 1982, Casa Ramón has brought the passion of Iberian tradition to your table. Each slice of our Bellota ham tells a story of heritage and unparalleled flavor. Discover the art of true Spanish charcuterie. #CasaRamonParis #JamonIberico #PataNegra #SpanishFoodParis #Gourmet
• •Website Homepage Headline: Casa Ramón: Your Parisian Home for Authentic Spanish Gastronomy Since 1982. Experience the Passion of the Finest Iberian Hams and Delicacies.
• •Facebook Ad (targeting food lovers in Paris): Craving genuine Spanish tapas or the rich taste of Pata Negra? Visit Casa Ramón, Paris's cherished Spanish épicerie fine and restaurant. For over 40 years, we've been sharing our passion for exquisite hams, cheeses, and wines. Book your table or explore our deli today! [Link to website/booking]
• •Product Description (for a specific cheese): Our Manchego Viejo, aged for 12 months, offers a robust and nutty flavor that transports you straight to the heart of La Mancha. Crafted with tradition and passion, it’s the perfect companion to our Iberian hams and a robust Spanish red. Taste the difference that quality and heritage make.
• •Email Newsletter Snippet (announcing a new wine arrival): ¡Hola Aficionados! At Casa Ramón, our quest for authentic Spanish flavors never ends. We're thrilled to introduce a new arrival to our curated wine selection – [Wine Name], a vibrant Tempranillo from Rioja Alta, chosen for its perfect harmony with our signature Jamón Ibérico. Let us share our passion, one exquisite sip at a time.