Brand Tone

Helpful, Practical, Customer-centric, Caring, Trustworthy, Secure, Accessible, and Clear.

Brand Values

• •Practicality/Convenience
• •Quality
• •Accessibility
• •Customer Satisfaction
• •Trust and Security
• •Human-centered Approach

Best Practices

• •Use clear and straightforward language accessible to a broad audience, reflecting the brand's practical nature.
• •Emphasize the human support available through email and WhatsApp.
• •Highlight secure shopping technologies and clear policies to build trust.
• •Incorporate customer testimonials (once available and verified) to build social proof.
• •Focus on how products simplify daily life and make routines more efficient.

Social Perception

A reliable, customer-focused provider of practical and innovative home solutions, characterized by transparency and legitimacy.

Copy Examples

• •"Facilitating your life at home with innovative products."
• •"Humanized service: we treat each client as part of our family."
• •"Your satisfaction is our greatest reward."
• •"Free shipping across Brazil. Secure payment processing."
• •"Innovative products for all rooms of the house to make routines more practical and efficient."