Brand Tone

Elegant, Aspirational, and Supportive

Brand Values

• •Quality and Exclusivity
• •Customer Experience and Personalization
• •Accessibility and Value
• •Tradition and Trust

Best Practices

• •Use Aspirational and Celebratory Language: Always frame the product/service around the customer's special moment. Use words like "celebrate," "shine," "dream," "magical," and "unforgettable" to maintain an aspirational and positive tone.
• •Highlight Expertise with a Supportive Voice: When mentioning staff or services, refer to them as "expert advisors" or "specialists." Phrase descriptions to emphasize how this expertise benefits the customer (e.g., "Our advisors are here to help you feel confident and beautiful").
• •Create a Consistent Visual Identity: Ensure all visuals (photos, videos) reflect the "Elegant" and "Aspirational" values. Use high-quality, professional photography that showcases the details of the dresses and the positive emotions of the clients.
• •Showcase Social Proof and Customer Stories: Regularly feature positive customer testimonials and photos (with permission). This reinforces the brand's social perception and builds trust, letting satisfied clients communicate the brand's values in their own words.
• •Develop a Unified Hashtag Strategy: Consistently use a set of core brand hashtags (e.g., #CasaParis, #MomentosCasaParis) combined with event-specific hashtags (#CasaParisBride, #GraduationLook) across all social media platforms to build a recognizable and searchable brand identity.

Social Perception

Overwhelmingly positive; the brand is highly recommended, praised for exceptional service and variety, seen as a go-to solution for formal wear rentals, and has a high level of customer satisfaction with no significant negative feedback.

Copy Examples

• •Your Dream, Our Creation. That once-in-a-lifetime moment deserves a dress that speaks your language. At Casa Paris, we don't just rent dresses; we craft memories. With over 27 years of experience, our expert advisors are here to help you find the one. Ready to feel unforgettable? Book your appointment. #CasaParisBride #WeddingDreams #UnforgettableMoments
• •Here, Unforgettable Moments Begin. From gala nights to the day you say "I do," discover over 1,500 ways to shine. Expert advice and the perfect fit are waiting for you.
• •POV: You found the perfect dress for every single party this year. Your social life called, we answered. ✨ Which look is your favorite? 1, 2, 3, or 4? Find them all at Casa Paris! #DressRental #PartySeason #GlowUp #CasaParis
• •Say 'Yes' to the Perfect Experience. Planning your wedding? Let us take care of the dress. At Casa Paris, renting your dream bridal gown is a seamless and magical experience. We're a Wedding Awards winner for a reason! Click to see our collection and book a personalized consultation.
• •An Exclusive Look for Your Next Big Event, [Customer Name]