Brand Tone

Authentic, Artistic & Contemporary, Culturally Proud, Community-Oriented, Mystical & Symbolic, Approachable & Engaging

Brand Values

• •Mexican Heritage & Craftsmanship: Deep respect for and promotion of traditional Mexican artistry and handmade quality.
• •Contemporary Design & Innovation: Fusing traditional materials like obsidian with modern aesthetics and functional design.
• •Support for Local Talent: Providing a platform for Mexican designers and artisans.
• •Authenticity: Offering genuine, high-quality products with a story.
• •Cultural Richness: Sharing the stories, symbolism, and beauty of Mexican culture, particularly related to Teotihuacán and obsidian.
• •Community Building: Fostering a community around Mexican design and culture.

Best Practices

• •Embrace Storytelling: Every product and collection has a story rooted in Mexican culture, the artisan's skill, or the symbolism of obsidian. Share these narratives consistently across all platforms to deepen engagement and highlight authenticity.
• •Use Culturally Rich Language (with clarity): Incorporate Spanish words or phrases where appropriate (e.g., "Hecho a Mano," "Corazón," "Mi Tierra"), ensuring they are understood by a broader audience or subtly explained. This reinforces the brand's origin and pride.
• •Visual Consistency is Key: Ensure that photography and videography style aligns with the artistic, contemporary, yet authentic feel. Highlight the textures, craftsmanship, and the unique play of light on obsidian. Social media feeds should reflect this curated aesthetic.
• •Engage with the Community Genuinely: Respond to comments and messages with warmth and a personal touch. Foster a sense of community by highlighting customer experiences (with permission) and continuing to promote the work of featured designers and artisans.
• •Educate and Inspire: Beyond selling, share content about Mexican art history, the significance of obsidian in pre-Hispanic cultures, the techniques used by artisans, and the cultural events in Teotihuacán. This positions the brand as a cultural ambassador, not just a retailer.

Social Perception

Casa Obsidiana is perceived as a unique and valuable addition to Teotihuacán, offering a curated selection of high-quality Mexican design beyond typical tourist souvenirs. It's seen as a champion of local artisans and contemporary Mexican designers. The brand is associated with artistry, cultural pride, and the distinctive beauty of obsidian. Customers likely appreciate the blend of tradition and modernity in the products offered. The connection to the historical and mystical significance of Teotihuacán and obsidian adds a layer of depth and intrigue.

Copy Examples

• •Headline: Casa Obsidiana: Where Ancient Stone Meets Modern Soul. Body: Discover handcrafted treasures that carry the spirit of Teotihuacán. Each piece at Casa Obsidiana is a dialogue between millennia-old traditions and contemporary Mexican design. Wear a story, adorn your life with art. #HechoEnMexicoConCorazon Call to Action: Explore Our Collections
• •Headline: More Than Souvenirs, They're Legacies. Body: At Casa Obsidiana, we curate designs born from the heart of Mexico. From the volcanic depths of obsidian to the vibrant threads of local textiles, find pieces that resonate with authenticity and empower our artisan communities. #ConsumeLocalMX #MexicanDesign Call to Action: Shop with Purpose
• •Headline: Obsidian: The Mirror to Mexico's Mystic Heart. Body: Feel the energy of Teotihuacán. Our obsidian jewelry and art are more than beautiful objects; they are an invitation to connect with a rich cultural heritage and the protective essence of this sacred stone. Discover pieces as unique as your journey. #CasaObsidiana #ObsidianMagic Call to Action: Find Your Piece
• •Headline: Artisans of Teotihuacán, Designers of Today. Body: Casa Obsidiana is a proud showcase for over 80 Mexican creators. We bridge the gap between ancestral techniques and cutting-edge design, bringing you authentic, innovative pieces you'll cherish. Support the hands that create. #DiseñoMexicano #CulturaViva Call to Action: Meet Our Designers
• •Headline: Dress in the Story of Mexico. Adorn Your Home with Its Spirit. Body: From bold contemporary jewelry to unique home accents, Casa Obsidiana offers a curated vision of modern Mexican style. Each item is a testament to the creativity and soul of our land. #EstiloMexicano #CasaConAlma Call to Action: Visit Our Boutique (Online & Teotihuacán)