Brand Tone

aspirational, confident, and glamorous

Brand Values

• •Style and Trend-Consciousness
• •Confidence and Empowerment
• •Quality and Value
• •Customer-Centricity
• •Exclusivity

Best Practices

• •Maintain a Confident and Empowering Voice: Use strong, active verbs and positive, aspirational language. The copy should make the customer feel like the best version of herself when wearing the brand's clothing.
• •Focus on the Occasion: Frame the clothing within the context of special moments—vacations, parties, date nights. This helps the customer visualize herself wearing the items and creates an emotional connection.
• •Use Sensory and Evocative Language: Instead of just listing features, describe how the fabric feels, how the dress moves, and the impression it will make. Words like "silky," "flowing," and "dazzling" can be effective.
• •Incorporate a Call to Action That Inspires: Go beyond "Shop Now." Use phrases like "Discover Your Look," "Own the Night," or "Find Your Confidence" to align with the brand's empowering values.
• •Engage with Your Community: Actively feature user-generated content and respond to comments and messages in the brand's signature friendly and confident tone. This builds a loyal community and reinforces the brand's personality.

Social Perception

The brand is perceived as a go-to source for trendy, eye-catching outfits suitable for vacations, parties, and special occasions. The association with influencers and the polished imagery contribute to an aspirational perception. Customers seem to view the brand as offering fashionable items that provide a high-end look at an accessible price point. The lack of negative feedback in extensive searches suggests a general level of customer satisfaction with product quality and service.

Copy Examples

• •Don't just enter the room, own it. Our new collection of eveningwear is designed for unforgettable nights. Be the main event. #CasanovaNight
• •Your one-and-done solution to effortless summer style. This jumpsuit is as comfortable as it is chic. Pack it for your next getaway and let the compliments roll in. #VacationVibes
• •The finishing touch that's actually the main attraction. Our latest accessories are here to elevate your look from everyday to extraordinary. Dare to be bold. #StatementPiece
• •We love seeing how you style your Casanova Bottega! @[customer_handle] is a vision in our 'Sunset Radiance' maxi dress. Tag us in your photos for a chance to be featured! #CasanovaBabe
• •Inside: Your new favorite outfit awaits. (Plus, free shipping on orders over $100).