Brand Tone

Artistic & Creative, Inspiring & Aspirational, Authentic & Passionate, Modern & Elegant, Accessible & Engaging, Conceptual

Brand Values

• •Artistic Self-Expression & Authenticity
• •Accessibility & Affordability
• •Quality Craftsmanship
• •Inspiration & Transformation
• •Community & Connection
• •Innovation

Best Practices

• •Embrace 'Inspiring Transformation': Always aim to connect the art/product to the feeling of transforming a space and inspiring the inhabitant. Use words like 'elevate,' 'transform,' 'inspire,' 'soul,' 'character,' 'muse.'
• •Highlight Authenticity and Artistry: Remind the audience that the art comes from a real artist, Anika Leung, and her passion. Share snippets of her story or the artistic process. Use phrases like 'handcrafted feel,' 'artist's vision,' 'conceptual modern art.'
• •Maintain an Elegant yet Accessible Voice: The language should be sophisticated and reflective of modern art, but avoid being overly academic or exclusive. Keep it clear, engaging, and relatable, especially when discussing the affordability and accessibility of the art.
• •Speak to the 'Why' not just the 'What': Focus on the emotional and inspirational benefits of the art (e.g., 'creating a space where you feel free,' 'art that makes you feel at home') rather than just describing the physical product.
• •Be Consistent Across Platforms, Adapt to Nuances: While the core tone (artistic, inspiring, modern) should remain, adapt the delivery for each platform. TikTok can be more playful and behind-the-scenes, while Instagram and Pinterest are more visually curated and aspirational, and website copy more descriptive and story-driven. Ensure the core values of quality, authenticity, and inspiration shine through everywhere.

Social Perception

High-Quality Art Provider, Artistic and Talented Founder, Innovative and Creative, Good Value, Inspiring and Aesthetically Pleasing, Engaging Community Presence

Copy Examples

• •Instagram Post (Showcasing a new abstract print): Lose yourself in the layers. Our new 'City of Secrets' print invites you to find your own story within its depths. Modern art that doesn't just decorate a wall, it sparks a conversation. Where will it transport you? Shop the collection via the link in bio. #CasaMuze #ConceptualArt #AbstractHome #ArtThatInspires #InteriorSoul
• •TikTok Video (Quick painting process for a popular print): From blank canvas to the heart of your home 🎨 Watch the 'Serene Flow' print come to life. We believe art should feel personal, not just pretty. That’s why we pour passion into every piece, making modern design accessible. What feeling does this evoke for you? Find yours at casamuze.com. #CasaMuzeArt #ArtProcess #TikTokArtist #HomeVibes #AbstractPainting #AffordableArt
• •Facebook Ad (Targeting users interested in home decor): Tired of blank walls and uninspired spaces? 🤔 At Casa Muze, we transform houses into homes with soul. Discover Anika Leung's unique modern art prints – high quality, affordable, and genuinely original. Bring authentic artistry to your everyday. Explore our collections and find your muse. ✨ Shop Now: casamuze.com #BeYourOwnMuse #ModernArtPrints #HomeDecorInspo #CasaMuze #ArtForYourHome #AffordableLuxury
• •Pinterest Pin Description (For a board on 'Minimalist Art Styling'): Achieve effortless elegance. Casa Muze offers a curated selection of minimalist abstract art prints that speak volumes in simplicity. Perfect for creating a serene and modern sanctuary. Let your walls whisper your style. Explore styling ideas and shop museum-quality prints that inspire. #CasaMuze #MinimalistArt #ModernDecor #ArtPrints #InteriorStyling #HomeInspiration #ConceptualArt
• •Email Newsletter Snippet (Announcing a new decor item like the concrete pillows): Art isn't just for your walls. Introducing the latest from Casa Muze: our viral Concrete Pillows. Where conceptual art meets functional decor. These unique, handcrafted pieces add an unexpected touch of modern sophistication to any space. Dare to be different. Be your own muse. Limited stock available – explore the collection. #CasaMuzeDecor #ConceptualDesign #FunctionalArt #HomeAccents #UniqueDecor #ViralArt