Brand Tone

Authentic & Passionate, Welcoming & Familial, Helpful & Educational, Community-Oriented

Brand Values

• •Authenticity
• •Quality
• •Accessibility
• •Cultural Preservation & Appreciation
• •Customer Care & Connection

Best Practices

• •Embrace “Mi Casa Es Su Casa”: Consistently use warm, inviting, and familial language. Address the audience directly and make them feel like part of the “Casa Mexicana family.”
• •Prioritize Authenticity in Every Message: Ensure all copy reflects a deep understanding and respect for Mexican culinary traditions. Use Spanish words where appropriate (and provide context if needed) to reinforce authenticity.
• •Be a Helpful Guide: Frame content not just around selling products, but around educating and inspiring customers to explore and create Mexican dishes. Offer tips, share recipes, and explain the use of different ingredients.
• •Showcase Passion & Pride: Let the love for Mexican culture and cuisine shine through. Use enthusiastic and descriptive language that conveys the richness and vibrancy of the products and the heritage they represent.
• •Maintain Visual & Verbal Consistency: Ensure that the tone used in website copy, social media posts, email newsletters, and even in-store signage is harmonious. The friendly, helpful, and authentic voice should be recognizable across all platforms.

Social Perception

Positive: Customers appreciate the availability of authentic Mexican ingredients and the friendly, helpful service. Resourceful: Seen as a go-to place for those looking for specific Mexican cooking items in Lisbon. Valued Importer: Recognized as Portugal's first 100% Mexican food importer, filling a market gap.

Copy Examples

• •Taste the true heart of Mexico! 🇲🇽 From our kitchen in Lisbon to yours, Casa Mexicana | Shop brings you the authentic chiles, tortillas, and moles you've been searching for. Mi casa es su casa – let's get cooking!
• •More than just a shop, we're a celebration of Mexican heritage! Each purchase supports talented artisans and brings genuine flavors to your table. Discover the soulful taste of tradition with Casa Mexicana | Shop.
• •Dreaming of delicious, homemade tacos? 🌮 Our blog is packed with easy recipes and tips using genuine ingredients from Casa Mexicana | Shop. Let us guide you on a flavorful journey through authentic Mexican cuisine!
• •¡Hola, familia! 👋 Fresh arrivals of authentic Mexican ingredients have just landed at Casa Mexicana | Shop. Explore our new selection and bring home the vibrant tastes of Mexico at prices that make everyone feel welcome.
• •Born from a love for real Mexican food, Casa Mexicana | Shop is Portugal's first 100% Mexican-owned importer. We're passionate about sharing the true taste of our homeland with you. Come explore authenticity!