Brand Tone

warm, authentic, personal, and inspiring

Brand Values

• •Authenticity: A deep commitment to true Mexican flavors and traditions, adapted for modern life.
• •Family & Heritage: Food is presented as a central part of family life, love, and cultural heritage.
• •Accessibility: Making Mexican cuisine approachable for home cooks, regardless of their experience level.
• •Quality & Freshness: Emphasis on using good ingredients, sometimes homegrown, to create delicious and wholesome meals.
• •Passion & Joy: A clear love for cooking, sharing, and connecting with others through food.
• •Empowerment: Encouraging people to find their voice and confidence in the kitchen.

Best Practices

• •Embrace Storytelling: Weave personal anecdotes and cultural insights into your copy to make it relatable and authentic, just as Chef Marcela does in her books and on social media.
• •Use Warm and Inclusive Language: Address your audience directly and make them feel like part of the "familia." Use welcoming and encouraging words.
• •Highlight Authenticity and Heritage: Consistently emphasize the connection to true Mexican traditions and the stories behind the food.
• •Focus on the Joy of Cooking and Sharing: Convey the passion and happiness that comes from preparing and enjoying meals with loved ones.
• •Maintain a Personal Touch: Let Chef Marcela's unique voice and personality shine through. Share her passion, experiences, and connection to her roots.

Social Perception

CasaMarcela, through Chef Marcela Valladolid, is perceived as a trusted and inspiring source for authentic Mexican cooking. Customers and followers appreciate her genuine approach, the quality of her recipes, and her ability to share her culture in an engaging way. She is seen as a celebrity chef who remains connected to her roots and is passionate about sharing her culinary knowledge. The brand is associated with delicious food, family gatherings, and a vibrant celebration of Mexican and Californian lifestyles.

Copy Examples

• •Bring the heart of Mexico to your table. At CasaMarcela, we believe every meal is a story waiting to be shared. Discover authentic recipes, crafted with love and tradition.
• •From my familia to yours. Explore the vibrant flavors of CasaMarcela and create new memories, one delicious dish at a time. It’s more than food, it’s a celebration of heritage.
• •Unlock the secrets to real Mexican cooking. CasaMarcela makes it easy and joyful to bring authentic tastes into your kitchen. Let's cook together!
• •Savor the taste of tradition. Our Matriarca Salsa Macha is crafted with the finest ingredients, a perfect balance of smokey, sweet, and spicy – just like home.
• •Join our community at CasaMarcela, where food is love, and every recipe is an invitation to connect. Dive into a world of flavor and passion.