Brand Tone

Functional, accessible, and value-oriented, with straightforward communication focused on practical benefits. It is direct and technical for product specifications, but inspirational and helpful on social media, always remaining approachable.

Brand Values

• •Accessibility
• •Variety and Modernity
• •Practicality
• •Customer Convenience

Best Practices

• •Always highlight the practical benefits first half affordability, energy savings, durability, and style. The customer is looking for a smart, economical solution.
• •Use clear, straightforward language. Avoid overly technical jargon unless necessary for specifications. The goal is to be helpful and easy to understand for all customers, from DIY enthusiasts to professional contractors.
• •Address the customer directly to make the copy more personal and relatable. Frame products as solutions to their needs (e.g., "your home," "your style").
• •On visual platforms like Instagram, lead with inspirational images but ensure the caption provides practical information, such as the product name, benefits, and a clear call-to-action to purchase.
• •While the tone can be slightly more inspirational on social media, the core message of value, variety, and practicality should remain the same across the website, marketplaces, and ads to build a strong, recognizable brand identity.

Social Perception

A reliable, no-frills provider of affordable lighting. Customers perceive it as a practical choice for everyday home improvement, offering good value for money without being a high-end luxury brand.

Copy Examples

• •Weekly Deals to Light Up Your Home. Don't miss out! Modernize your space with our best-selling LED spotlights and pendant lights. Up to 30% off, but only while stocks last. Shop now and see the difference.
• •Your home, your light, your style. Transform your living room from ordinary to extraordinary. Our warm-white LED strips create a cozy, inviting atmosphere perfect for relaxing evenings. Swipe to see how! #CasaLedMais #HomeDecor #LightingDesign #LEDlights
• •Dark Corners in Your Home? We Have the Solution. Brighten up any space with our powerful and discreet recessed LED panels. Easy to install and incredibly energy-efficient, they are the perfect choice for kitchens, hallways, and offices. Get yours delivered anywhere in Brazil!
• •The Durability You Need: Waterproof 100W LED Floodlight. Built to withstand the elements, this IP66-rated floodlight is your go-to for powerful outdoor illumination. Perfect for gardens, driveways, and security lighting. Enjoy high-efficiency brightness and peace of mind with a product designed to last.
• •Still Thinking It Over? We noticed you were looking at our Modern Globe Pendant Light. It has one of our favorites for a reason! It has the perfect piece to add a touch of elegance to any room. Complete your order today and bring your vision to life.