Brand Tone

Friendly, approachable, trustworthy, reliable, helpful, and value-oriented.

Brand Values

• •Quality
• •Value for Money
• •Customer Satisfaction
• •Sustainability
• •Comfort and Style
• •Accessibility

Best Practices

• •Maintain a friendly and approachable tone in all communications.
• •Emphasize the quality and craftsmanship of British-made products.
• •Highlight the value for money offered by Casa Home UK.
• •Showcase positive customer reviews and testimonials.
• •Be authentic and transparent about sustainability and sourcing practices.

Social Perception

Positive, perceived as offering good quality furniture at reasonable prices with excellent customer service.

Copy Examples

• •Transform your house into a home with our stylish and comfortable furniture, crafted with quality and sustainability in mind.
• •Experience exceptional customer service and fast delivery when you shop with Casa Home UK.
• •Discover British-made furniture at competitive prices, without compromising on quality.
• •Read our blog for tips and inspiration on choosing the perfect furniture for your home.
• •We're committed to providing high-quality, stylish, and sustainable furniture accessible to everyone.