Brand Tone

Aspirational, sophisticated, artistic, confident, evocative, educational, polished, intentional, and timeless.

Brand Values

• •Artistic Integrity
• •Exceptional Craftsmanship
• •Exclusivity and Iconicity
• •Curiosity and Ambition
• •Sustainability

Best Practices

• •Use an Evocative and Educated Lexicon: Employ words that speak to art, design, and craftsmanship. Terms like "sculptural," "provenance," "dialogue," "curated," and "ambition" align with the brand's sophisticated identity.
• •Tell the Story Behind the Piece: Every caption and description should connect the product to its inspiration—be it an architectural movement, an artistic concept, or a specific craft tradition. This reinforces the value beyond the physical object.
• •Maintain a Refined and Confident Tone: The voice should always be that of an expert and a tastemaker. It is assured, elegant, and passionate, never overly casual, promotional, or apologetic.
• •Emphasize Longevity and Timelessness: Frame products as "collector's items," "heirlooms," or "pieces for a lifetime." This counters the narrative of disposable trends and reinforces the value of sustainability through durability.
• •Let the Visuals and Text Work in Harmony: The clean, artistic aesthetic of the photography should be matched by copy that is equally considered and minimalist. Text should complement the image, not just describe it. Allow for negative space in both visuals and text to convey luxury and confidence.

Social Perception

Perceived as a luxury newcomer in high-end design, for a discerning clientele valuing design, art, and quality over mass-produced trends. Has immediate credibility and insider appeal due to well-regarded founders. Seen at the intersection of fashion, art, and interior design, often featured in exclusive exhibitions and creative projects.

Copy Examples

• •Where sculpture meets function. The KM-35 table, a study in geometric tension and balance. Each piece is born from a dialogue between architectural inspiration and artisanal precision, destined not just to furnish a room, but to define it. Discover the collection at the link in bio. #Casahari #DesignAsArt #CollectibleFurniture
• •More Than Furniture. A Curation of Future Heirlooms.
• •An Invitation: Discover the Art of Living
• •Woven with ambition and artistry. Our Domino Rug transforms the floor into a canvas, drawing inspiration from both modern art and timeless architectural patterns. Crafted in collaboration with Spanish artisans, its bold color and form are designed to bring a joyful, sensorial experience to your space. A piece made to be lived with, and loved, for a lifetime.
• •CASAHARI STUDIO: Furnish Your World with Intention.