Brand Tone

Warm, Inspiring, Family-Oriented, and Accessible

Brand Values

• •Service
• •Quality & Accessibility
• •Innovation & Style
• •Our Family
• •Gratitude
• •Heritage/Tradition
• •Making a House a Home

Best Practices

• •Embrace "We" and "You" with Warmth: Consistently use inclusive and friendly language. Address the customer directly ("you," "your home") and speak from the brand as a collective "we" that is passionate and caring.
• •Highlight Inspiration and Solutions: Frame product descriptions and social media posts not just around items, but around the lifestyle, feelings, and solutions they offer (e.g., "create a cozy reading nook," "host unforgettable family dinners"). Focus on making the home a "favorite place."
• •Incorporate Values Subtly: Weave in the brand's core values like family, quality, accessibility, and service into storytelling and descriptions naturally, rather than just stating them. For example, mention "family-friendly materials" or "designs that last, at prices you'll love."
• •Maintain Visual-Verbal Cohesion: Ensure the tone of the copy matches the warmth and style of the visuals used on the website and social media. If images are bright, airy, and inviting, the copy should reflect that positivity and accessibility.
• •Develop a Brand Voice Guide: Create a simple internal guide with keywords, phrases to use/avoid, and examples of on-brand copy. This helps ensure consistency across all team members creating content, reinforcing the welcoming, inspiring, and family-centric voice of Casa Febus.

Social Perception

Positive Reputation: Casa Febus is generally perceived as a well-established and reputable destination for home décor and furniture in Puerto Rico and its expansion markets in Florida. Style and Affordability: Customers appreciate the variety of styles offered, catering to different tastes, and the balance between stylish products and affordable prices. Go-To for Seasonal Décor: Particularly strong association with Christmas and seasonal decorations. Community Connection: The brand has successfully cultivated a sense of community, particularly with the Puerto Rican diaspora in Florida, while also appealing to a broader audience. Helpful and Engaging: Interactions on social media suggest that customers find the brand responsive and helpful.

Copy Examples

• •Headline: Your Home, Your Story. Let's Furnish the Next Chapter. Body: At Casa Febus, we believe every piece of furniture and décor tells a part of your unique story. For over 50 years, our family has been helping yours create spaces filled with warmth, love, and unforgettable moments. Discover quality styles that feel like home, at prices that feel just right. #CasaFebus #HomeStory
• •Headline: Inspired Living Starts Here. ✨ Body: Dream of a cozier living room? A dining space that brings everyone together? Get inspired at Casa Febus! Explore our latest collections, blending timeless design with modern flair, all curated to help you make your home your favorite place on earth. Come visit us – your beautiful home awaits! #DecorateWithStyle #CasaFebusInspo
• •Headline: From Our Family to Yours: Quality You Can Trust, Style You'll Love. Body: Casa Febus isn't just a store; it's a tradition of bringing beauty and comfort to homes. We handpick each item, ensuring it meets our standards for quality and accessibility because we know your home is where life's best moments happen. Let our family help yours create a space you’re proud to call home. #FamilyValues #AccessibleStyle
• •Headline: Small Changes, Big Comfort. Discover Your Style at Casa Febus. Body: Ready to refresh your space? You don't need a total makeover to feel a big difference! From vibrant cushions to elegant lamps and statement furniture, find those perfect pieces at Casa Febus that reflect your personality and enhance your everyday living. Our team is here to help with friendly advice and inspiring ideas! #HomeRefresh #CasaFebusFinds
• •Headline: Celebrate the Everyday. Make it Beautiful with Casa Febus. Body: We believe every day is worth celebrating, and your home should be the perfect backdrop. Whether it's a family dinner, a quiet morning coffee, or just relaxing after a long day, find everything you need to create those special, everyday moments in style and comfort. Quality designs, accessible to all. #CasaFebusLiving #EverydayElegance