Brand Tone

Sophisticated, serene, and aspirational, communicating effortless elegance and curated luxury through minimal yet evocative language focused on quality, design, and sensory Mediterranean experiences; confident, timeless, and chic.

Brand Values

• •Curated Excellence
• •Mediterranean Essence
• •Artisanal & Authentic Quality
• •Understated Luxury

Best Practices

• •Use evocative, sensory language to connect products to the Mediterranean lifestyle, using words like "sun-drenched," "sea breeze," "serene," "effortless," and "artisanal".
• •Embrace minimalism by keeping copy clean, concise, and elegant, avoiding excessive jargon or hype to convey confidence through understated language.
• •Tell the story of craftsmanship by highlighting the "how" and "why" behind products, discussing designers, materials, local botanicals, or processes to reinforce authenticity.
• •Maintain a consistent aesthetic, ensuring all written content tonally matches the brand's clean, high-end photography and design.
• •Bridge the two brands (fashion and gin) by subtly cross-promoting both experiences to strengthen the overall lifestyle concept of GINEVA Mallorca as a purveyor of Mallorcan excellence.

Social Perception

Perceived as a strong, authentic, and high-quality lifestyle brand that successfully captures the sophisticated side of Mallorca, viewed as a tastemaker in both fashion and artisanal spirits.

Copy Examples

• •The art of simplicity. Discover the new collection from Isabel Marant, where timeless Parisian chic meets the tranquil spirit of the island. Now at GINEVA.
• •Crafted from pure silk that moves with the sea breeze. This piece is not just a dress, but a feeling—an embodiment of sunlit afternoons and endless Mediterranean evenings. A silhouette designed to be timeless.
• •GINEVA Mallorca: A Curated World. Where design, craftsmanship, and the island's essence converge.
• •An Invitation: Your Summer Wardrobe, Reimagined
• •More than a boutique. It's a tribute to the Mediterranean way of life. Explore our collection, from world-renowned designers to the island's own award-winning spirit, Gin Eva.