Brand Tone

Elegant & Sophisticated, Expert & Knowledgeable, Inspirational & Aspirational, Customer-Centric & Friendly, Design-Driven

Brand Values

• •Quality & Craftsmanship
• •Modern & Contemporary Design
• •Customer Satisfaction & Service
• •Expertise & Guidance
• •Innovation & Staying Current
• •Passion for Design

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., elegant, expert, inspirational, friendly), preferred vocabulary (and words to avoid), and a style guide for grammar and punctuation. Ensure all content creators have access to and understand this guide.
• •Focus on "Elegant Expertise": Consistently blend sophisticated language with clear, knowledgeable explanations. Avoid overly technical jargon unless addressing a professional audience, but always convey authority and deep understanding of design and lighting.
• •Use Storytelling and Evocative Language: Instead of just listing product features, describe the ambiance, feeling, or lifestyle the lighting helps create. Use sensory details to paint a picture for the customer (e.g., "a warm, inviting glow," "crisp, clean light," "sculptural centerpiece").
• •Maintain Visual and Textual Harmony: Ensure the copy complements the high-quality, stylish imagery used across all platforms. The words should enhance the visual narrative of sophistication and modern design.
• •Train and Empower Your Team: Ensure everyone interacting with customers or creating content (from sales associates to social media managers) understands and can consistently apply the brand's tone. Provide examples and conduct regular reviews to maintain consistency. This includes providing excellent customer service as highlighted in reviews.

Social Perception

High-End Lighting Provider, Knowledgeable Resource, Good Customer Service, Aspirational Brand, Trustworthy

Copy Examples

• •Website Banner: "Illuminate Your Vision. Discover curated collections of modern and contemporary designer lighting that transform spaces. Explore Casa Di Luce – Where Expertise Meets Elegance."
• •Instagram Post: "Bathe your sanctuary in a glow of sophistication. ✨ Our [Product Name] chandelier doesn't just light up a room; it defines it. Swipe to see how our design experts integrate timeless pieces into modern living. #CasaDiLuce #ModernLighting #InteriorDesignInspo #LuxuryHome"
• •Email Subject Line (to a designer): "Exclusive Preview: New European Lighting Collections + Your Trade Program Benefits" Email Body Snippet: "Dear [Designer Name], At Casa Di Luce, we understand the transformative power of light. We're thrilled to offer you an exclusive look at our latest arrivals from leading European designers – pieces curated to inspire your most ambitious projects. As a valued Trade Program member, enjoy [mention specific benefit] and the dedicated support of our lighting specialists..."
• •TikTok Video Caption (Showcasing a sleek pendant light): "Level up your [room type, e.g., kitchen] aesthetic! 💡 This isn't just a light, it's a statement. Shop the [Product Name] and more expert-picked modern lighting at casadiluce.ca. #LightingDesign #HomeUpgrade #ContemporaryHome #CasaDiLuce #DesignExperts"
• •Facebook Ad: "From Concept to Brilliance. For 25 years, Casa Di Luce has been Canada's trusted source for exceptional modern lighting. Our experts are here to guide you in selecting the perfect fixtures to bring your design dreams to life. Visit our showroom or explore online at casadiluce.ca for unparalleled quality and style."