Brand Tone

Sophisticated, Expert, Inspirational, Approachable, Modern, Design-Driven

Brand Values

• •Quality & Exclusivity
• •Design Excellence
• •Customer Service
• •Expertise & Knowledge
• •Heritage & Experience
• •Sustainability
• •Lasting Relationships

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Sophisticated, Expert, Inspirational, Approachable, Modern) and values (Quality, Design Excellence, Customer Service, Expertise, Sustainability). Include examples of "do's and don'ts" for language and style.
• •Focus on "You" (The Customer) While Highlighting Expertise: Frame benefits around the customer's desires (e.g., "Illuminate *Your* Vision," "helping *you* transform *your* house"). Position the brand as the expert guide facilitating their vision.
• •Use Evocative and Descriptive Language: Words like "masterpieces," "sculpts space," "breathtaking," "minimalist marvels," and "exquisite" help convey the quality, elegance, and design focus of the products.
• •Maintain a Balance of Aspiration and Accessibility: While showcasing high-end design, ensure the language remains welcoming and helpful, reflecting the positive customer service experiences often reported. Avoid overly technical jargon unless clearly explained or targeted at design professionals.
• •Showcase Passion and Heritage: Weave in elements of the brand's story, such as their 25 years of experience or their family-business roots, to build trust and emotional connection, while always linking back to the benefit for the customer (e.g., experience leads to better advice).

Social Perception

Casa Di Luce is generally perceived as a high-end retailer offering unique and beautiful lighting solutions that are not easily found elsewhere. Customers view them as experts in their field, trusting their advice and product selection. The brand is seen as providing excellent customer service, with staff often described as knowledgeable, helpful, and friendly. There's an appreciation for the quality and design of the products, even if they come at a premium price, which is often deemed competitive for the exclusivity offered. The showrooms are considered inspirational, gallery-like spaces.

Copy Examples

• •Headline: Illuminate Your Vision. Discover European Lighting Masterpieces at Casa Di Luce. Body: Step into a world where light sculpts space. At Casa Di Luce, we curate an exclusive collection of designer lighting and home decor, bringing global trends and timeless elegance to your home. Let our experts guide you.
• •Headline: More Than Just Light. It's an Atmosphere. Body: For 25 years, Casa Di Luce has been helping discerning clients transform their houses into homes. Our passion for design and commitment to quality shines through in every piece we select. Visit our showroom and experience the difference.
• •Headline: Found! Your Statement Piece Awaits. Body: Tired of the ordinary? Casa Di Luce offers a unique selection of modern and contemporary lighting that dares to be different. From breathtaking chandeliers to minimalist marvels, find the perfect light to express your style. Our team is ready to assist!
• •Headline: Expert Advice. Exquisite Lighting. Effortless Style. Body: Navigating the world of designer lighting can be daunting. At Casa Di Luce, our knowledgeable consultants simplify the process, offering personalized recommendations to perfectly match your space and aesthetic. Let's create something beautiful together.
• •Headline: Sustainable Brilliance. Design with Conscience. Body: Light up your world responsibly. Casa Di Luce is proud to feature a growing collection of sustainable lighting brands that blend innovative design with eco-friendly practices. Beauty and responsibility, brilliantly combined.