Brand Tone

Educational & Passionate, Authentic & Transparent, Community-Focused & Down-to-Earth, Resilient & Adaptive, Ethical & Principled

Brand Values

• •Regenerative Agriculture & Soil Health
• •Sustainability & Environmental Stewardship
• •Animal Welfare
• •Food Quality & Nutrient Density
• •Transparency & Traceability
• •Family & Community
• •Resilience & Innovation
• •Closed-Loop System

Best Practices

• •Lead with Values: Ensure every piece of copy, whether a social media post or product description, reflects one or more core brand values (e.g., soil health, transparency, community). This creates an authentic and mission-driven voice.
• •Educate, Don't Just Sell: Share insights into regenerative agriculture, the benefits of pasture-raised meats, or the story behind a particular farming practice. This positions the brand as a knowledgeable and trustworthy resource.
• •Be Authentic and Transparent: Share both successes and challenges. Talk openly about the realities of farming, the 'why' behind decisions, and the people involved. This builds a stronger connection with the audience.
• •Use Storytelling: Narrate the farm's journey, the life of the animals (respectfully), or how specific practices benefit the land and the consumer. Personal stories, like Cate’s journey into farming or their adaptation to drought, resonate deeply.
• •Maintain a Consistent Voice Across Platforms: While the format may change (e.g., an Instagram caption vs. a website "About Us" page), the underlying tone—passionate, educational, down-to-earth—should remain consistent, reinforcing brand identity. Develop a simple style guide with key phrases and "do/don't" language reflecting the brand.

Social Perception

Highly Respected, Trusted Source of Quality Food, Authentic & Hardworking, Educational Resource, Community-Oriented

Copy Examples

• •Headline: Beyond Organic: Taste the Difference Regenerative Farming Makes. Body: At Casad Family Farms, we don't just grow food; we cultivate a healthier ecosystem. Our animals thrive on diverse pastures, managed to heal the land. Experience nutrient-dense meats born from healthy soils and ethical stewardship. It’s a difference you can truly taste. Call to Action: Explore Our Regenerative Meats.
• •Headline: From Our Oregon Pastures to Your Plate. Know Your Farmer, Know Your Food. Body: As first-generation farmers, we pour our hearts into raising the highest quality beef, pork, and chicken. We believe in transparency, from how our animals are raised (always on pasture, fed what we grow) to how we care for our land. Connect with the source of your food. Call to Action: Meet the Casad Family & Our Farm.
• •Headline: Soil First. Flavor Follows. Body: We’re soil stewards above all. By focusing on regenerative practices like holistic grazing and cover cropping, we’re building vibrant soils that produce more nutritious feed for our animals, and ultimately, more flavorful, wholesome meat for your family. Call to Action: Learn About Our EOV Verified Practices.
• •Headline: Resilient Farming for a Thriving Future. Body: Facing Oregon's water challenges has only strengthened our commitment to innovative, sustainable farming. Our closed-loop system minimizes waste and maximizes the health of our land and livestock, ensuring we can continue to nourish our community for generations to come. Call to Action: Support a Farm That’s Growing a Better Tomorrow.
• •Headline: More Than Meat: It's a Commitment to Health – Yours, Ours, and the Planet's. Body: Choosing Casad Family Farms means you're investing in food that's ethically raised without GMOs, pesticides, or unnecessary antibiotics. You're supporting a local family farm dedicated to biodiversity, animal welfare, and regenerating the earth we all share. Call to Action: Join Our Meat Box Subscription.