Brand Tone

authentic, warm, culturally rich, and ethical

Brand Values

• •Cultural Preservation: A core value is the preservation and promotion of Guatemalan cultural heritage and traditional artisanal techniques.
• •Ethical Practices & Fair Trade: The brand emphasizes social justice and fair compensation for its artisans, aiming to provide them with a dignified livelihood.
• •Handmade & Authenticity: Casa de los Gigantes champions unique, handcrafted items, highlighting the individual artistry and intrinsic value of each piece.
• •Sustainability & Eco-Friendliness: There's a commitment to using earth-friendly and sustainable materials in their products.
• •Community & Collaboration: The brand values its long-term relationships with artisan communities and collaborates to bring their work to a global market.
• •Bringing Warmth and Humanity: They believe their crafts bring warmth and a human touch to an increasingly technological world.

Best Practices

• •Always Emphasize Authenticity and Craftsmanship: Highlight that items are handmade, unique, and carry the mark of the artisan. Use words like "handcrafted," "artisanal," "traditional techniques," "one-of-a-kind."
• •Tell the Story: Go beyond product descriptions. Share the cultural significance, the legend behind the name, information about the artisans, or the story of the materials. This enriches the product and reinforces cultural value.
• •Maintain a Warm and Respectful Voice: Address the audience in an inviting and appreciative manner. Speak of artisans and their culture with respect and admiration.
• •Incorporate Ethical and Sustainable Messaging: Weave in the brand's commitment to fair trade, supporting communities, and using earth-friendly materials. This appeals to conscious consumers.
• •Be Visually Descriptive and Evocative: Use language that paints a picture, appealing to the senses and conveying the beauty and vibrancy of Guatemalan culture and crafts. Words like "vibrant," "intricate," "warmth," "soulful" can be effective.

Social Perception

Casa de los Gigantes is generally perceived as a reputable and ethical source for high-quality, authentic Guatemalan handicrafts. Customers and observers appreciate the brand's commitment to fair trade and its role in supporting local artisans and preserving cultural traditions. The store is seen as a place where one can find unique items with a story, contributing to a more conscious and appreciative form of consumption. It's viewed as a bridge between Guatemalan artisans and the global market, fostering appreciation for their skills.

Copy Examples

• •Discover the soul of Guatemala in every thread, every carving, every stroke of paint. At Casa de los Gigantes, we bring you more than just crafts; we share stories of heritage, artistry, and the skilled hands that shape them. Support artisans, embrace culture.
• •Wrap yourself in tradition. Our handwoven textiles are crafted using ancestral techniques passed down through generations, bringing vibrant Guatemalan culture and sustainable beauty into your home. Feel the warmth, own a piece of history.
• •Beyond beauty, there's a promise. Each piece at Casa de los Gigantes represents a fair partnership with Guatemalan artisans, ensuring their incredible skills provide a dignified livelihood and keep ancient traditions alive. Choose consciously, gift meaningfully.
• •Meet Maria, a master weaver from the highlands of Guatemala. With every intricate pattern, she pours her heart and heritage into her creations. By choosing her work, you're not just acquiring a beautiful piece; you're empowering a community and celebrating a legacy.
• •Let the vibrant spirit of Guatemala transform your space. Explore our curated collection of handcrafted treasures, ethically sourced and sustainably made. Visit casadelosgigantes.com today and bring home a story.