Brand Tone

Playful, Whimsical, Friendly, Welcoming, Enthusiastic, Positive, Empowering, Charming, and Curated

Brand Values

• •Joy of Childhood
• •Imagination and Creativity
• •Quality and Uniqueness
• •Community
• •Individuality and Empowerment
• •Learning Through Play

Best Practices

• •Champion the "Fiera" Spirit: Consistently use warm, playful, and empowering language. Endearingly incorporate the "fiera" concept and the #TodosSomosUnFieraEnAlgo hashtag in communications.
• •Visual Storytelling: Ensure all visuals (photos, videos, store design) are high-quality, cheerful, and reflect the "más bonita" aesthetic, creating a whimsical and inviting atmosphere.
• •Enthusiastic Engagement: Respond to customer comments and messages with genuine warmth, positivity, and the brand's characteristic playful energy. Use emojis appropriately to convey friendliness.
• •Focus on Experience and Emotion: Go beyond product features. Highlight the joy, creativity, and developmental benefits that Casa de Fieras products and experiences bring to children and families.
• •Speak to Parents, Delight Children: While the ultimate user is the child, the primary audience for marketing is the parent. Maintain a tone that is sophisticated yet playful, assuring parents of quality and uniqueness while capturing the magic of childhood.

Social Perception

Customers likely perceive Casa de Fieras as a charming boutique offering high-quality, unique toys, clothing, and experiences for children that are different from mass-market options. The brand is likely seen as a delightful and inspiring place by parents looking for special items or engaging activities for their children in Madrid. The playful name and the #TodosSomosUnFieraEnAlgo slogan are probably seen as endearing and positive, resonating with parents who want to nurture their children's spirit and individuality. Its followers on platforms like TikTok form an engaged community that appreciates the brand's aesthetic and offerings.

Copy Examples

• •Roar into fun! 🦁 Our newest [Product Name] has landed at Casa de Fieras, ready to spark your little one's wildest adventures. Because #TodosSomosUnFieraEnAlgo! Shop online or in-store.
• •Escape to the 'Leonera' – Madrid's most magical play den! A world of giggles, games, and grand adventures awaits your little 'fieras.' Book your visit and let the fun run wild!
• •Nurture their inner 'fiera'! 🌱 Our 'Escuelita' offers a beautiful space for little ones to learn, create, and shine. Discover a world of playful learning at Casa de Fieras. Inquire about enrollment today!
• •Hey #MadresFiera! 👋 Tag a fellow fierce mom who needs to know about the cutest finds and most joyful experiences for kids in Madrid! #CasaDeFieras #MadridKids #Parenting
• •At Casa de Fieras, we believe every child is a wonder. That's why we curate beautiful things and create joyful spaces for them to explore, imagine, and just be kids. ✨ #ChildhoodUnplugged