Brand Tone

Artistic & Passionate, Elegant & Refined, Personal & Approachable, Celebratory & Gift-Oriented

Brand Values

• •Artisanal Craftsmanship
• •Beauty & Elegance
• •Personalization & Uniqueness
• •Romanian Heritage & Tradition
• •Customer Joy & Satisfaction

Best Practices

• •Emphasize the "Handcrafted" Story: Consistently use terms like "hand-painted," "artisanal," "atelier-crafted," and "unique" to reinforce the core value of craftsmanship. Show the process where possible.
• •Maintain an Elegant yet Warm Voice: Balance sophisticated descriptions of the crystal and artistry with warm, approachable language, especially in social media interactions. Address customers in a friendly, personal manner (as currently done in Romanian).
• •Connect to Occasions and Emotions: Frame products within the context of celebrations, gift-giving, and the joy they bring. Use evocative language that speaks to creating lasting memories.
• •Weave in Romanian Heritage (Subtly or Overtly): When appropriate, highlight the inspiration from Romanian traditions or the local artisanal aspect, which adds to the brand's unique identity and resonates with the primary market.
• •Visual Consistency is Key: Ensure product photography and social media visuals align with the brand's tone – elegant, high-quality, and showcasing the intricate details of the hand-painted items. The current visual strategy on Instagram and Pinterest is a good example.

Social Perception

Positive (based on limited direct feedback): Comments on social media like TikTok express admiration for the products' beauty ("Superbe"). Customers inquire about purchasing, indicating interest. Appreciation for Artistry: The behind-the-scenes content on TikTok and YouTube likely fosters an appreciation for the skill and effort involved in creating the products. Seen as a Source for Special Gifts: The product range and marketing clearly position them as a go-to for unique, personalized gifts for significant life events. Association with Quality: The use of terms like "Bohemian crystal" and the focus on hand-painting contribute to a perception of quality. The successful migration to Shopify, aimed at creating an "intuitive, fast-loading online store," suggests a brand that is also working to improve its accessibility and user experience, which would positively impact perception.

Copy Examples

• •Toast to a lifetime of memories with hand-painted Bohemian crystal, uniquely yours. Our Atelier Casa Crystal wedding collection brings artistry and elegance to your most cherished moments. Personalize your forever.
• •Sip from a masterpiece that tells a story. Our hand-painted glasses, adorned with timeless Romanian motifs, are a tribute to heritage and the beauty of handcrafted art. Bring a piece of tradition luminoso (luminous tradition) home.
• •From our hands to your heart. ✨ Each brushstroke at Atelier Casa Crystal is filled with passion, creating more than just a gift – it's a unique expression of joy. What special occasion are you celebrating?
• •Make it unmistakably theirs. With Atelier Casa Crystal, transform a beautiful hand-painted crystal into a treasured, personalized keepsake. The perfect gift begins with a touch of you.
• •Behind every delicate flower and intricate design is Andra, pouring her heart into each creation at Atelier Casa Crystal. Discover the passion of hand-painted artistry, crafted to make your moments shine.