Brand Tone

Authentic & Passionate, Vibrant & Evocative, Appreciative & Respectful, Quality-Oriented & Trustworthy.

Brand Values

• •Authenticity
• •Artisan Support
• •Celebration of Nature
• •Cultural Richness
• •Quality & Excellence

Best Practices

• •Lead with the 'Why': Always start with the story. Before detailing product specifications, talk about the artisan who made it, the cultural tradition behind it, or the natural beauty of the materials. This reinforces the core values of authenticity and craft.
• •Use a Rich, Sensory Vocabulary: Incorporate words that appeal to sight and touch. Use terms like 'vibrant,' 'sun-drenched,' 'hand-painted,' 'earthy,' 'intricate,' and 'naturally formed' to create an evocative and premium feel.
• •Embrace 'Perfect Imperfection': Frame the natural variations in handmade products as a key benefit, not a flaw. Use phrases like 'one-of-a-kind,' 'perfectly imperfect,' and 'as unique as you are' to set customer expectations and highlight the value of handcrafting.
• •Champion the Artisan: Whenever possible, mention the artisans or the region the products come from. This reinforces the brand's commitment to supporting craft communities and adds a powerful layer of authenticity that distinguishes it from mass-market competitors.
• •Maintain a Warm and Personal Voice: Whether on social media or in an email, write as if you are a passionate family member sharing something you love. Use 'we' to refer to the company and address the customer directly ('your home,' 'inspire you'). This builds a personal connection and fosters brand loyalty.

Social Perception

The public perceives Casa Color Imports as a specialized, high-quality importer of beautiful and authentic home decor, chosen for its uniqueness, quality craftsmanship, aesthetic appeal, and ethical consideration. It's seen as a trustworthy family business passionate about its products and their stories.

Copy Examples

• •Illuminate your space with a story carved in stone. Each of our Onyx lamps is a one-of-a-kind piece, handcrafted by artisans to reveal the unique veins and warm glow of the earth. This isn't just a light; it's a piece of Mother Nature's art. #ViveEnColor #CasaColorImports #HandmadeHomeDecor #OnyxStone
• •The Soul of Talavera. The Heart of Your Home. Discover our new collection of authentic Talavera pottery, hand-painted by master craftsmen in Mexico. Bring home a tradition of vibrant color and timeless design. Shop the collection.
• •Tired of the same old tile? Make a statement with color and craft. Our authentic, handmade Talavera tiles are crafted to bring personality and lasting beauty to any kitchen or bathroom. As a family business, we guarantee quality you can trust. Learn more and get 15% off your first order!
• •Naturally formed and polished to perfection, this decorative Onyx bowl is truly one-of-a-kind. Its unique patterns are a testament to its natural origins, making it a stunning centerpiece or accent for any room. Since each piece is shaped by nature and hand, please expect and celebrate the beautiful variations that make yours unique.
• •Bring Home a Masterpiece | New Artisanal Decor Inside