Brand Tone

Warm and Inviting, Approachable and Friendly, Inspirational and Aspirational (yet attainable), Nature-focused and Conscious

Brand Values

• •Creating a Home, Not Just a House
• •Handcrafted and Unique Products
• •Natural and Organic Aesthetics
• •Customer Satisfaction
• •Global Inspiration

Best Practices

• •Embrace "Warmth" in Your Language: Use words that evoke comfort, coziness, and invitation (e.g., "sanctuary," "haven," "heartfelt," "glowing"). The brand name itself, "Casa Calida," means "Warm Home."
• •Tell the Story Behind Products: Highlight the handmade nature, the origin (Bali, Africa, Europe), and the artisans when possible. This adds depth and connects with the value of unique, crafted items.
• •Focus on "Creating a Home": Frame product benefits around how they contribute to a feeling of home, personality, and well-being, not just aesthetics.
• •Use Natural and Evocative Descriptions: When describing products, lean into sensory language that reflects the natural materials and bohemian/coastal style (e.g., "sun-drenched hues," "earthy textures," "gentle breeze," "handwoven charm").
• •Maintain an Approachable and Helpful Voice: Ensure communication is friendly, supportive, and customer-centric, mirroring the positive service experiences reported. Be clear and transparent in all communications.

Social Perception

Positive Customer Experiences, Appreciation for Unique Items, Aesthetically Pleasing, Source for Coastal living and bohemian products.

Copy Examples

• •Headline: Bring the World Home: Artisan Decor for a Soulful Space. Body: Discover unique, handcrafted treasures from across the globe. At Casa Calida, we believe your home should tell your story. Let us help you find the pieces that make it truly yours. #CasaCalida #HandmadeHome #GlobalInspiredLiving
• •Headline: Create Your Cozy Haven. Body: Soft textures, natural materials, and a touch of bohemian charm. Transform your house into a warm and inviting sanctuary with Casa Calida. Because home is where the heart is. #BohoHome #CoastalLiving #WarmInteriors
• •Headline: Ethically Sourced, Beautifully Designed. Body: We partner with artisans to bring you pieces that are not only stunning but also tell a story of tradition and craftsmanship. Feel good about the beauty you bring into your home. Learn more about our sourcing on our website. #ConsciousLiving #ArtisanDecor #CasaCalidaStyle
• •Headline: Let Nature In: Organic Textures & Earthy Tones. Body: Embrace the calming beauty of the natural world. Our collection of furniture and decor in organic materials will breathe life and warmth into any room. Explore the new collection at casacalida.be. #NaturalHome #InteriorInspo #WarmthAndStyle
• •Headline: More Than Just Decor, It's a Feeling. Body: That feeling of comfort, of peace, of being utterly at home. That's what Casa Calida is all about. Let us help you curate a space that feels as good as it looks. Your journey to a warmer home starts here. #HomeSweetHome #InteriorJoy #FindYourCalida