Brand Tone

Expert, Professional, and Innovative

Brand Values

• •Legacy and Trust
• •Innovation and Technology
• •Sustainability
• •Quality and Efficiency
• •Customer Enablement

Best Practices

• •Maintain the "Expert" Tone: Always communicate from a position of knowledge. Use precise, technical language (while remaining clear) and focus on providing value through information, not just sales-oriented messages.
• •Visually Unify All Platforms: Continue using the clean, professional aesthetic established by your creative agency across all digital assets. High-quality photos and videos are essential to reflect the high-quality nature of your products.
• •Lead with Value, Not Just Products: Frame content around solving a client's problem (e.g., increasing efficiency, reducing waste, improving quality) rather than just listing machine features.
• •Emphasize the Core Pillars: Consistently weave the values of Legacy, Innovation, and Sustainability into your storytelling, whether in an "About Us" video, a post about a new machine, or a company announcement.
• •Cultivate a Community of Professionals: Continue hosting and promoting industry events. Use social media to share insights from these events, positioning the brand as a central hub for textile professionals in Argentina. This reinforces your authority and builds long-term relationships beyond simple transactions.

Social Perception

A highly reputable, serious, and leading B2B supplier within the Argentinian textile industry; an industry authority and reliable partner associated with premium and advanced solutions.

Copy Examples

• •Efficiency you can see. Precision in every stitch. Our SunSure SS-S2-II electronic straight stitch machine is designed for the workshop of the future: quieter, more energy-efficient, and fully automated. Evolve your production. #CasaBerelsonas #TecnologiaTextil #SunSure #Innovacion
• •70 years leading the textile evolution. Today, our commitment is with the planet. Discover our line of low-consumption machinery and produce more, with less impact. Sustainable innovation for your business. #IndustriaTextil #Sostenibilidad #Berelsonas
• •The digitalization of denim: a look at the trends from our "Vidriera Denim" event. At Casa Berelsonas, we believe in creating spaces for learning and growth. See how new technologies in washing and finishing are redefining the industry.
• •Is your equipment limiting your growth? It's time to upgrade. At Casa Berelsonas, we offer personalized consulting to help you find the industrial machinery that fits your needs. Contact us and take the next step in quality and efficiency.
• •From assembly to first stitch. In this video, we show you the step-by-step setup of the Typical GK-1500D collar machine. Power, versatility, and the backing of Casa Berelsonas. Subscribe for more tutorials that empower your workshop.