Brand Tone

aspirational, serene, and warm, evoking feelings of comfort, tranquility, and emotional well-being; sophisticated yet accessible, focusing on sensory experience; gentle and inspiring.

Brand Values

• •Artisanal Appreciation
• •Emotional Well-being
• •Authenticity and Tradition
• •Aesthetic and Elegance
• •Mindful Living

Best Practices

• •Use a Sensory and Evocative Vocabulary: Consistently use words that appeal to feelings and senses, such as "warmth," "texture," "serenity," "light," and "harmony," to reinforce the brand's focus on the emotional impact of a space.
• •Tell the Story Behind the Product: For every artisanal item, share details about its origin, the crafting process, or the materials used. This strengthens the values of authenticity and tradition.
• •Maintain a Calm and Reassuring Tone: Avoid aggressive sales language, excessive use of capitalization, or urgent calls to action. The tone should always feel as calm and composed as the spaces the brand promotes.
• •Focus on "How it Feels," Not Just "How it Looks": In all copywriting, emphasize the emotional benefit of the product or service. Instead of just saying a chair is "well-made," describe it as "a perfect nook for your morning coffee and moments of reflection."
• •Engage with Questions that Encourage Introspection: Use social media to ask followers questions about their own spaces and feelings, such as "What does 'home' feel like to you?" This reinforces the brand's value of mindful living and creates a community around shared ideals rather than just products.

Social Perception

Perceived as a source of inspiration for creating beautiful and meaningful personal spaces; viewed as a sophisticated and thoughtful curator of home decor, appealing to those interested in interior design, personal well-being, and artisanal crafts.

Copy Examples

• •The beauty of the imperfect. Each line and curve on this piece tells the story of the hands that created it. Bring not just a decoration, but a piece of tradition into your sanctuary. #CasaAura #HechoAMano #DiseñoArtesanal
• •Your home should be a reflection of your soul. At Casa Aura, we design spaces that nurture your peace and elevate your spirit. Discover emotional interiorism and transform your house into the home you've always dreamed of. #InteriorismoEmocional #CasaAuraDesign
• •Woven Stories, Tangible Serenity. Discover our new collection of artisanal textiles and wrap your home in the warmth of authenticity.
• •What is one corner of your home that brings you peace? We believe every space has the potential to be a sanctuary. #CasaAura #EspaciosConAlma
• •More than a piece of furniture, it is a testament to the nobility of nature. Crafted from sustainable wood, this table brings the serene and grounding energy of the earth into your living room. A simple design for a life lived with intention. #MueblesConHistoria #CasaAura