Brand Tone

Caring, dedicated, passionate, and inviting

Brand Values

• •Home as a Sanctuary
• •Quality, Style, and Functionality
• •Comfort and Beauty
• •Personal Expression
• •Customer Satisfaction
• •Design and Innovation
• •Care and Dedication

Best Practices

• •Use words that convey care, thoughtfulness, and a genuine desire to help customers (e.g., "selecionado com carinho," "pensado para você").
• •Emphasize the quality, style, and functionality of the products.
• •Highlight how the products can transform a house into a true home.
• •Focus on the comfort and beauty that the products bring to daily life.
• •Showcase design and innovation in product descriptions.

Social Perception

Positive perception through customer satisfaction, personalized service, and a pleasant shopping experience.

Copy Examples

• •Welcome to Casa Akemi, where every choice is made with care and dedication.
• •At Casa Akemi, we believe that the environment we live in should reflect who we are.
• •Transform your house into a true home with our carefully selected items.
• •Discover quality, style, and functionality in every product.
• •Passionate about design and innovation, we bring you the best for your home.