Brand Tone

Whimsical, Playful, Authentic, Vulnerable, Humorous, Self-deprecating, Friendly, Engaging, Enthusiastic, and Passionate

Brand Values

• •Creativity and Uniqueness
• •Authenticity and Imperfection
• •Emotional Connection and Comfort
• •Community and Support
• •Joy and Happiness

Best Practices

• •Embrace Imperfection Openly: Continue to share "mistakes" or "B-grade" items. This reinforces authenticity and makes the brand more relatable and less intimidating.
• •Use Storytelling: Share the inspiration behind creatures, especially those tied to emotional well-being or personal anecdotes. This deepens the connection with the audience.
• •Maintain a Conversational and Friendly Voice: Write as if speaking to a friend. Use contractions, humor (where appropriate), and directly address the audience (e.g., "you guys").
• •Be Visually Consistent: Ensure the "creepy cute," whimsical, and often colorful/pastel aesthetic is reflected in product photography and social media visuals to match the tone of the copy.
• •Engage Authentically: Respond to comments and messages in the same friendly, sometimes humorous, and understanding tone. Show genuine appreciation for the community.

Social Perception

Loved for Uniqueness and Cuteness, Appreciated for Honesty, Seen as a Source of Comfort, Positive and Supportive Community, Considered a Talented and Relatable Artist

Copy Examples

• •For a new Worry Wart: "Got a worry? Whisper it to this little guy. He's a bit lopsided (aren't we all?), but he's a REALLY good listener. Handmade with love, clay, and a sprinkle of 'it's gonna be okay.'"
• •For a "B Grade Surprise Box": "Embrace the charmingly imperfect! Our B Grade Surprise Box is packed with goodies that are a little quirky, a tad wonky, but still 100% lovable. Get a mystery stash of unique treasures looking for a good home!"
• •Instagram post showing a new creature: "Say hello to the newest little spookster to crawl out of the clay! ✨ This one’s got extra-googly eyes and a heart full of... well, something glittery. What adventures should we name them after?"
• •YouTube video description (mistakes compilation): "Another week, another glorious collection of 'oopsie-doodles' from the studio! 😅 Come giggle with me as I turn these happy accidents into... well, still accidents, but funnier ones! Grab your tea, it's blooper time!"
• •Product description for a "Gloomble": "Feeling a bit gloomy? This little Gloomble is here to gently gobble up those blues. Hand-sculpted to be your pocket-sized comforter, ready for quiet cuddles and shared silences. They don't say much, but they understand."