Brand Tone

Passionate, Approachable, and Authentic

Brand Values

• •Community
• •Quality & Craftsmanship
• •Passion for Automobiles
• •Minimalist Design
• •Customer-Centricity

Best Practices

• •Speak from the "Enthusiast" Perspective
• •Balance Passion with Simplicity
• •Tell a Story
• •Emphasize Community
• •Be Authentic and Relatable

Social Perception

Positive among direct customers, highlighting product quality and service. However, overall public visibility is limited due to lack of strong social media presence and brand name confusion with "Carnivore Club," hindering broader awareness.

Copy Examples

• •Wear Your Passion. From the unmistakable silhouette of a classic 911 to the aggressive lines of a modern muscle car, our designs are for those who speak horsepower. Find the car that moves you. Shop the collection now for free shipping. #CarVoreClub #WearWhatMovesYou #CarEnthusiast
• •The Legend, Reimagined. It ’s more than a car; it’s a piece of history. Our minimalist design pays tribute to the timeless legacy of the original pony car. Crafted from ultra-soft, premium cotton, this tee is built for comfort on the open road or at your next car meet. A subtle nod for those who know.
• •Inside: New Arrivals for the True Enthusiast
• •Designs Driven by Passion. High-quality apparel for the modern car enthusiast. Created by a mechanic and an artist who believe your clothes should tell a story.
• •It Started in the Garage. CarVore Club isn't just a brand; it's the result of late-night garage talks and a shared love for everything on four wheels. Justin, our resident mechanic, knows these cars inside and out. Martina, our artist, brings their iconic designs to life. Together, we create apparel that we, as enthusiasts, would be proud to wear. Welcome to the club.