Brand Tone

helpful, local, expert, straightforward, professional, customer-centric

Brand Values

• •Exceptional Customer Service
• •Expertise and Knowledge
• •Community and Local Support
• •Reliability and Efficiency
• •Value and Quality
• •Sustainability

Best Practices

• •Lead with Helpfulness: In all communications, from social media posts to product descriptions, prioritize offering help and expertise. Frame content around solving customer problems (e.g., "Tired of running out of ink?", "Confused by printer models?").
• •Emphasize the "Local Expert" Angle: Continuously reinforce the identity of a trusted, local business. Use phrases like "your local Busselton experts," "community-focused," and feature the name "Pierre" where appropriate to maintain a personal connection.
• •Keep it Personable and Approachable: Avoid overly corporate or technical jargon. The tone should be like a knowledgeable neighbor giving reliable advice—professional yet friendly and easy to understand.
• •Showcase Customer Stories and Testimonials: Actively leverage the powerful positive reviews. Feature quotes and stories from happy customers in marketing materials to let their authentic experiences validate the brand's values of service and reliability.
• •Maintain a Consistent Voice Across All Channels: Whether writing a Facebook post, a website blog, or an email newsletter, the core tone should remain the same. The voice is helpful, expert, and community-oriented. This consistency builds brand trust and reinforces the positive social perception.

Social Perception

Overwhelmingly positive; customers consistently praise personalized and "old-fashioned" service, highlighting the owner's helpfulness and expertise. Perceived as a reliable, knowledgeable, customer-focused local "legend" and "one-stop-shop" for printing needs in the Busselton area.

Copy Examples

• •Your Local Printing Experts in Busselton. Running low on ink? Not sure which printer is right for you? Skip the guesswork. At Cartridge West, we offer friendly, expert advice and the right cartridges at a great price, right when you need them. We're your local one-stop-shop for all things printing.
• •Quality Ink, Unbeatable Service. Don't let printer problems slow you down. We pride ourselves on providing not only top-quality ink and toner cartridges but also genuine, old-fashioned service. Need help? Just ask Pierre! We're here to make sure you have what you need to get the job done.
• •Support Local, Print Smarter. Why wait for postage? Get the expert help you need and the right ink for your printer today. As a proud local business, we’re committed to serving our Busselton community with reliable products and fast, friendly service. #SupportLocal
• •The Right Advice Saves You Money. Choosing the right printer or cartridge can be confusing. Our expert team is here to guide you to the most efficient and cost-effective solution for your home or business. At Cartridge West, we sell solutions, not just boxes.
• •Fast, Friendly, and Here to Help. From emergency ink runs to advice on sustainable printing, we’ve got your back. We stock a huge range of cartridges and are always ready with a quick, efficient solution. Experience the difference that truly personal service makes.