Brand Tone

Helpful, reassuring, value-driven, and customer-focused. Polite and solution-oriented, even in response to criticism.

Brand Values

• •Integrity and Respect
• •Accountability and Transparency
• •Customer Satisfaction
• •Value for Money
• •Quality
• •Service Excellence

Best Practices

• •Maintain Transparency: Be open about your processes, policies (like returns and shipping).
• •Address concerns promptly and politely, aiming for solutions.
• •Clearly distinguish between original and compatible cartridges if applicable in your communications.
• •Highlight the value proposition, emphasizing unbeatable prices and quality products.
• •Showcase commitment to customer satisfaction through guarantees and responsive support.

Social Perception

A reliable source for ink and toner cartridges, offering good prices and efficient service. Overcomes initial skepticism with positive experiences and commitment to customer service.

Copy Examples

• •Quality products, exceptional service – that's our promise.
• •We believe in providing the best quality printer cartridges without breaking the bank.
• •Free shipping on orders over R1050!
• •24/7 Online Technical Support available to assist you.
• •Secure Online Shopping with a comprehensive refund policy for peace of mind.