Brand Tone

Personal & Friendly, Helpful & Advisory, Passionate & Enthusiastic, Contemporary & Style-Conscious

Brand Values

• •Personalization & Individuality: "Iedere vrouw is uniek en zo ook haar stijl. Jouw stijl laten spreken."
• •Customer Focus & Service: Emphasis on an experienced team, personal advice, and personal delivery options.
• •Quality & Curation: Offering clothing of "hoge kwaliteit stoffen" and a mix of renowned and emerging Dutch brands suggests a focus on quality and a curated collection.
• •Local Connection & Broader Reach: Physical store in Roden with personal local delivery, combined with a national webshop.
• •Adaptability & Modernity: Launching a webshop to remain accessible ("In een onzekere wereld die snel verandert, willen wij je graag van dienst blijven zijn. Dankzij onze nieuwe webshop zijn wij dag en nacht bereikbaar").

Best Practices

• •Develop a "Brand Voice" Document: Clearly define the tone (e.g., "Friendly Expert," "Stylish Confidante"), key messaging points, words to use/avoid, and provide examples. Share this with anyone creating content.
• •Always Prioritize the Customer: Address them directly ("you," "your") and focus on their needs, aspirations, and how the products/brand can benefit them. Frame advice and descriptions from their perspective.
• •Be Authentic and Human: Let the passion for fashion and customer service shine through. Avoid overly corporate or impersonal language. Share stories (e.g., about the brands, styling tips) to connect on a more personal level.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, emails, and any in-store communications is harmonious. Regular content reviews can help.
• •Listen and Adapt: Pay attention to customer feedback and how they talk about the brand. This can provide insights into how the tone is being perceived and offer opportunities to refine it further while staying true to core values.

Social Perception

Trusted, personal, and style-savvy local retailer. Experts who genuinely care about helping customers find what suits them.

Copy Examples

• •Homepage Banner: "Your Style, Beautifully Discovered. For over 30 years, Cartouche Roden has been helping women express their unique essence through fashion. Explore our latest arrivals or visit us for personal style advice."
• •Social Media Post (New Arrival): "Hello, gorgeous! ✨ This stunning new [Item Name] just landed, and we're already picturing all the amazing ways you can style it. Perfect for [Occasion/Look]. Want to make it yours or need some pairing ideas? DM us or pop into the store – we love to help you shine! #CartoucheRoden #NewArrival #YourStyle"
• •Product Description: "Fall in love with the [Product Name]! Crafted from [Material] for a luxurious feel, its [Specific Feature, e.g., flattering cut, unique detail] makes it a true wardrobe hero. Whether you're dressing it up for a special evening or keeping it chic for a day out, this piece promises style and comfort. Our team is here if you need sizing advice!"
• •Email Newsletter Subject: "Let's Find Your Next Favourite Outfit, [Customer Name]!" Email Body Snippet: "At Cartouche Roden, we believe fashion is personal. That's why our new collection is brimming with unique pieces we've handpicked with you in mind. From everyday elegance to that special occasion showstopper, we're here to help you find the items that make you feel amazing. See what's new or book a personal styling session with our friendly team!"
• •"About Us" Page Excerpt: "More than just a boutique, Cartouche Roden is a haven for the fashion-conscious woman. For three decades, our passionate team has shared their love for style, offering a friendly face and expert advice to help you discover looks that truly reflect you. We're proud to be part of the Roden community and excited to welcome you online, wherever you are in the Netherlands."