Brand Tone

Professional & Expert, Helpful & Customer-Oriented, Eco-conscious & Responsible, Innovative & Creative, Reliable & Quality-Driven

Brand Values

• •Sustainability & Environmental Responsibility
• •Quality & Durability
• •Customer Focus & Partnership
• •Innovation & Customization
• •Experience & Expertise
• •Local Contribution (Cartonajes Barco)

Best Practices

• •Prioritize "Sustainable" and "Eco-Friendly": Consistently weave in terms related to environmental responsibility, as this is a core value. Use phrases like "100% recyclable," "sustainably sourced," "eco-conscious choice."
• •Emphasize Solutions and Expertise: Position the brand as a knowledgeable partner, not just a supplier. Use phrases like "our experts will help you," "tailored solutions for your needs," "benefit from our experience."
• •Maintain a Helpful and Approachable Voice: Encourage interaction and make it easy for customers to get advice. Use questions like "How can we help you?" and statements like "We're here to guide you."
• •Highlight Customization and Quality: Showcase the ability to create unique, high-quality packaging that enhances the customer's brand. Use terms like "custom-designed," "premium quality," "make your brand stand out."
• •Be Clear and Direct: While being creative, ensure the copy is easy to understand, clearly stating the benefits and call to action. Avoid overly technical jargon unless addressing a specialized audience.

Social Perception

Cartonajes Barco (Spain): Perceived as a well-established, professional, and reliable packaging company in its region, known for quality and service. They are seen as experts in cardboard solutions. Cartonbar (Miami, USA): Viewed as a creative, customer-friendly provider of custom packaging solutions, especially for businesses looking to enhance their brand presentation. They are praised for their service and the quality of their customized products. The emphasis on "Made in USA" and fast turnarounds is also a positive factor. Overall: The brand, across its identities, is generally perceived as trustworthy, committed to sustainability, and capable of delivering both standard and highly customized packaging solutions.

Copy Examples

• •Sustainable Packaging, Unboxed. Your Brand, Beautifully Protected. Looking for eco-friendly custom boxes that don’t compromise on quality? At Cartonbar, we combine sustainable materials with expert design to create packaging that tells your brand’s story. Let's build something amazing together.
• •More Than Just a Box. It's Your First Impression. Elevate your customer experience with custom packaging designed to wow. From sturdy mailers to eye-catching retail boxes, our team is here to guide you to the perfect, sustainable solution. What can we create for you today?
• •25 Years of Packaging Expertise, Now at Your Service. (More for Cartonajes Barco) Leverage our decades of experience in the cardboard industry. Cartonajes Barco offers tailored packaging solutions that are both innovative and environmentally responsible. Talk to our specialists for personalized advice.
• •Go Green Without Sacrificing Strength or Style. Our 100% recyclable custom boxes are designed to be as durable as they are beautiful. Protect your products and the planet with Cartonbar's innovative packaging solutions. Get a quote for your eco-friendly packaging!
• •Your Vision, Our Cardboard Expertise. Let's Make an Impact. Need custom-printed pizza boxes that pop or perfectly sized e-commerce shippers? Cartonbar delivers quality, speed, and sustainable options. We’re here to bring your packaging ideas to life.