Brand Tone

Artisanal & Story-Driven, Ethical & Conscious, Nostalgic & Edgy, Inclusive, Personal & Authentic

Brand Values

• •Craftsmanship & Uniqueness
• •Ethical Sourcing & Production
• •Storytelling & Connection
• •Sustainability
• •Community & Support
• •Authenticity

Best Practices

• •Embrace Storytelling: Every piece has a potential story – its inspiration, material origin, or the craft process. Weave these narratives into descriptions, social media, and even email marketing. Connect to the "nostalgic soul" and "vignettes of art and history."
• •Highlight Ethical Angles: Consistently mention "ethically sourced," "consciously crafted," "fair wages," "supporting small businesses," and "eco-friendly packaging." This is a core value and a differentiator.
• •Use Evocative Language: Employ descriptive and slightly poetic language that reflects the "melancholy and romantic, edgy and sexy" aesthetic. Words like "relic," "talisman," "whisper," "forged," "unearthed" can enhance the brand's unique feel.
• •Maintain Inclusivity: Consistently use inclusive language ("for men, women, and those who are beyond") in relevant communications to reinforce this brand value.
• •Keep it Personal and Authentic: Reflect the founder's passion and the small business ethos. Use a direct, honest, and occasionally "badass" voice. Share behind-the-scenes glimpses or "meet the maker" type content to reinforce authenticity.

Social Perception

Positive Quality & Design, Artistic & Meaningful, Ethically Minded, Personal Touch, Trusted

Copy Examples

• •Forged in the heart of NYC, this piece isn't just sterling silver; it's a whisper of a forgotten tale, a glint of a memory waiting to be made. Ethically sourced, consciously crafted. For every soul with a story. #CartographyNYC #NostalgicSoul #EthicalJewelry #HandcraftedNYC #WearYourStory
• •Cartography.NYC: Badass Wares for the Nostalgic Soul. Designed in NYC. Crafted with conscience. Stories forged in silver and time.
• •Unearth New Relics: The Latest from Cartography.NYC
• •...each link in this chain carries the grit and grace of the city. Hand-assembled by artisans who believe in fair wages and beautiful objects. This isn't just an accessory; it's a piece of a journey, ethically made for yours.
• •Tired of the ordinary? Cartography.NYC offers jewelry with a past and a presence. For men, women, and those who define themselves. Discover unique, ethically crafted pieces that tell your story. Designed and made in NYC. #BeyondBinary #ArtisanJewelry #NYCDdesign #ConsciousLuxury