Brand Tone

Friendly, Community-Focused, Convenient, Reliable

Brand Values

• •Community: Explicitly stated focus on serving the Indian, Pakistani, Bangladeshi & Sri-Lankan communities in Canada. This includes providing access to specific ethnic groceries.
• •Convenience: A core promise is saving customers time and effort by delivering groceries to their doorstep.
• •Quality & Freshness: Emphasis on providing fresh produce and high-grade items, with trained pickers.
• •Reliability: Focus on on-time delivery and fulfilling customer needs.
• •Customer Service: Striving for positive customer experiences, with responsive communication noted in reviews.
• •Accessibility: Making specific cultural products more accessible to their target audience.
• •Safety: Mention of following safety protocols, particularly relevant during the pandemic.

Best Practices

• •Emphasize Community and Cultural Connection: Consistently use language that resonates with the South Asian diaspora in Canada (e.g., "Desi," references to specific cultural foods or festivals when appropriate). Highlight how Cartly helps them maintain their culinary traditions.
• •Prioritize Convenience and Time-Saving: Frame messages around the ease, speed, and efficiency of the service. Use action-oriented language that encourages users to simplify their lives (e.g., "Skip the hassle," "Get it delivered fast," "Reclaim your time").
• •Maintain a Friendly and Approachable Voice: Use warm, welcoming, and helpful language. Avoid overly formal or technical jargon. Address the customer directly and empathetically.
• •Highlight Freshness and Quality: Reinforce the commitment to providing fresh produce and high-quality products. Use descriptive words that evoke taste and quality.
• •Be Authentic and Transparent: Reflect genuine care for the customer's experience. If addressing issues or updates, do so in a clear, honest, and reassuring manner. Share customer testimonials and stories to build trust.

Social Perception

Generally, customers perceive Cartly as a valuable and reliable service, especially for accessing South Asian groceries. They are appreciated for convenience, timely delivery, and product quality. The service is seen as a solution to the difficulty of finding specific ethnic products in mainstream supermarkets and the hassle of in-person shopping, especially for heavy items or during winter.

Copy Examples

• •Headline: Your Favourite Desi Flavours, Delivered Today! Body: Craving the taste of home? Cartly brings the best South Asian groceries right to your doorstep, often on the same day. Spend less time shopping, more time enjoying. #SimplyDesiSimplyCartly
• •Headline: Fresh Groceries, Happy Families. That's the Cartly Promise. Body: From farm-fresh veggies to all your essential spices, our expert pickers ensure you get the best quality for your loved ones. Supporting local stores, serving our community. Order now!
• •Headline: Beat the Rush, Skip the Lines! Your Groceries are Just a Click Away. Body: Why brave the weather or crowded aisles? With Cartly, your weekly grocery run is quick, easy, and delivered reliably. Get back to what matters most.
• •Headline: Connecting You to the Comforts of Home. Body: We understand the importance of authentic ingredients. Cartly is dedicated to bringing the diverse flavours of South Asia to your Canadian kitchen. Explore thousands of products today!
• •Headline: More Than Just Delivery – It's Cartly Care. Body: We're passionate about serving our community with a smile. Enjoy fresh groceries, great deals, and the convenience you deserve. Experience the Cartly difference.