Brand Tone

passionate, educational, and approachable

Brand Values

• •Authenticity
• •Curation
• •Discovery

Best Practices

• •Lead with the Story: Always start with the human element the winemaker, the place, the philosophy. Frame every wine as a protagonist in a larger narrative.
• •Use Sensory and Evocative Language: Instead of just listing technical notes, describe how the wine feels and the moments it could enhance. Use words like "vibrant," "honest," "energetic," and "soulful."
• •Educate, Don't Intimidate: Explain complex ideas (like biodynamics or maceration) in simple, relatable terms. The goal is to empower the customer, not to flaunt expertise.
• •Maintain a Consistent Voice of a Passionate Friend: Write as if you are recommending a fantastic new discovery to a friend who trusts your taste. Keep the tone warm, enthusiastic, and genuine.
• •Ask Engaging Questions: In social media and emails, encourage interaction by asking questions like, "What's the most surprising wine you've tried lately?" or "Who would you share this bottle with?" This reinforces the approachable, community-focused aspect of the brand.

Social Perception

specialist and trustworthy source for high-quality, interesting wines

Copy Examples

• •Meet Hélène, the powerhouse behind this stunning Gamay. In her small vineyard in Beaujolais, she works by hand, guided by the moon and a deep respect for the land. This isn't just wine; it's the taste of her conviction in a bottle. Ready for a story you can sip? Link in bio to discover.
• •More Than Just Wine. These are the stories of passionate winemakers, the character of a unique terroir, and your next great discovery. Explore our curated selection of artisan wines.
• •Forget the supermarket shelf. Taste what happens when a winemaker follows their heart.
• •Why you'll love this wine: This isn't your typical Sauvignon Blanc. Grown on limestone soils by a family in their third generation of biodynamic farming, it bursts with notes of white peach and wet stone instead of sharp citrus. The winemaking is simple: native yeast, old barrels, and nothing else. The result is a wine that's incredibly alive and pure. Perfect for a sunset picnic or with fresh goat cheese.
• •Tired of the same old wines? We are, too. At Cartes en main, we search for authentic wines made by real people with a story to tell. No big brands, no industrial shortcuts. Just pure, delicious wine delivered to your door. Click 'Shop Now' to start your discovery.