Brand Tone

Friendly and Approachable, Caring and Compassionate, Professional and Reliable, Local and Community-Focused

Brand Values

• •Quality
• •Customer Service
• •Personalization and Craftsmanship
• •Reliability
• •Community Connection
• •Joy and Blessing

Best Practices

• •Emphasize "Local" and "Community": Consistently mention El Paso and the local connection to reinforce community ties. Use phrases like "your El Paso florist," "serving our El Paso community."
• •Use Warm and Positive Language: Incorporate words like "joy," "love," "care," "beautiful," "special," "smile," and "blessing" to reflect the brand's friendly and caring nature.
• •Highlight Freshness and Quality: Regularly use terms such as "fresh flowers," "finest arrangements," "high-quality," and "handcrafted" to underscore the commitment to quality.
• •Show, Don't Just Tell, About Service: Instead of just saying "good service," use phrases that imply it, like "we go the extra mile," "personal touch," "dedicated to your pleasant experience," echoing the "About Us" statements.
• •Maintain a Balance of Professionalism and Friendliness: While being approachable, ensure the copy also conveys reliability and expertise, for instance, by mentioning "talented florists," "premier florist," and "trusted delivery."

Social Perception

Highly Rated, Trusted Local Florist, Known for Freshness and Beauty, Appreciated for Both Flowers and Fruit/Gourmet Items

Copy Examples

• •Bringing Joy to El Paso, One Bloom at a Time. At Carter's Flowers, we pour our hearts into every arrangement. From vibrant birthday bouquets to thoughtful sympathy flowers, experience the freshest designs and our signature friendly service. Order today for same-day El Paso delivery!
• •Celebrate Life's Moments with Carter's Flowers & Berries. Make any occasion extra special with our stunning floral creations and delicious gourmet fruit baskets. Locally owned and loved in El Paso, we're here to help you share a smile.
• •Your Trusted El Paso Florist for Quality and Care. For beautiful, fresh flowers and gifts delivered with a personal touch, choose Carter's Flowers. We're committed to making your experience a pleasant one, every time.
• •Say It With Flowers (And Berries!): Handcrafted with Love in El Paso. Whether it's a joyful celebration or a moment needing comfort, our talented designers create unique arrangements to perfectly express your feelings. Explore our fresh flowers and gourmet strawberries.
• •The Freshest Flowers, Delivered with a Smile – That’s the Carter’s Promise. As El Paso’s premier local florist, we guarantee the quality and freshness of our handcrafted bouquets and fruit arrangements. Let us help you make someone's day!