Brand Tone

witty, personal, pop-art-inspired, fun, colorful, and cheeky, making art accessible and engaging with a friendly, straightforward approach.

Brand Values

• •Individuality and Personalization
• •Modernizing Tradition
• •Artistic Accessibility
• •Humor and Wit
• •Quality Craftsmanship

Best Practices

• •Lead with Personality: Always infuse copy with a touch of wit and personality. Use words like "fun," "cheeky," and "colorful" to describe the products and the experience.
• •Highlight the "Why": Focus on the personal story and the individuality of each piece. It's not just a product; it's a memory, a personality, and a piece of art all in one.
• •Keep it Simple and Direct: The ordering process is straightforward, and the copy should reflect that. Avoid overly artistic or pretentious language. The tone should be as accessible as the art itself.
• •Show, Don't Just Tell: Use customer testimonials and examples of finished portraits with their taglines to showcase the brand's unique offering. Let the vibrant visuals and clever text speak for themselves.
• •Emphasize the Artist's Touch: Remind the audience that each piece is hand-painted by a recognized artist. This elevates the brand from a simple gift shop to a purveyor of accessible, custom art.

Social Perception

Perceived as stylish, unique, and desirable, with an air of sophistication and trendiness due to high-end associations. Seen as a fun, modern way to capture memories, and a successful example of an artist commercializing work without compromising integrity, balancing personal purchase and legitimate art.

Copy Examples

• •More than a portrait, it's a personality profile. Your profile, to be exact. What will your silhouette say about you? Let's make some art together. #CarterKusteraPortraits #HandPaintedSilhouettes #CustomArt
• •Forget stuffy family photos. Capture your family's true colors (and quirks) with a custom silhouette portrait. Hand-painted by artist Carter Kustera, each piece is a one-of-a-kind celebration of what makes you, you. Perfect for that empty wall you've been staring at.
• •Classic art form, meet modern wit. We create hand-painted silhouette portraits that are as unique as you are. Colorful, cheeky, and completely custom. Turn your profile into a statement piece.
• •The art of the silhouette, reimagined. Vibrant colors and personalized taglines make for the perfect gift or a fun addition to your own art collection. From people to pets, we paint their personalities. #ModernPortraits #SilhouetteArt #PopArt
• •Give the gift of personality this year. A custom Carter Kustera silhouette is a work of art that's both personal and playful. Order by [Date] to get a colorful, witty, and wonderful portrait delivered in time for the holidays.