Brand Tone

Luxurious & Aspirational, Natural & Organic, Knowledgeable & Authoritative, Passionate & Story-Driven, Effective & Results-Oriented, Ethical & Conscious

Brand Values

• •Efficacy & Performance
• •Purity & Quality of Ingredients
• •Simplicity & Multi-functionality
• •Ethical Sourcing & Fair Trade
• •Sustainability & Environmental Responsibility
• •Authenticity & Transparency
• •Customer Connection

Best Practices

• •Embrace Storytelling: Consistently weave the founders' journey, the Moroccan sourcing story, and the "aha!" moments behind product creation into your copy. This reinforces authenticity and passion.
• •Highlight "Organic Luxury": Always balance the message of premium, high-performance skincare with the commitment to natural, organic, and ethically sourced ingredients. Use descriptive language that evokes both efficacy and sensory pleasure.
• •Focus on Multi-Functional Benefits: Continuously emphasize the simplicity and value of products like "The Everything Oil™" that replace multiple skincare steps, justifying the premium positioning.
• •Maintain an Educated & Confident Voice: Leverage the founders' expertise by explaining the science and benefits of key ingredients clearly and authoritatively, without being overly technical.
• •Showcase Ethical Commitments: Regularly and transparently communicate the brand's dedication to fair trade, sustainability, and cruelty-free practices. This builds trust and resonates with conscious consumers.

Social Perception

High-Quality & Luxurious, Effective & Trustworthy, Natural & Safe, Ethically Minded, Innovative, Aspirational yet Approachable

Copy Examples

• •Headline: Simplify Your Ritual. Amplify Your Glow. The Everything Oil™. Body: Tired of a cluttered counter and a complicated routine? Discover the award-winning, organic solution that does it all. Carter + Jane's The Everything Oil™ harnesses the potent power of Moroccan Prickly Pear Seed Oil to cleanse, hydrate, treat, and illuminate. One bottle, endless radiance.
• •Headline: Luxury, Organically Crafted. Results, Naturally Delivered. Body: At Carter + Jane, we believe you shouldn't have to choose between clean ingredients and visible results. Our founders, with decades of beauty expertise, meticulously source the world's finest organic botanicals, like our signature Prickly Pear Seed Oil from a Moroccan women's co-op. Experience skincare that's as ethical as it is effective.
• •Headline: From Morocco, With Love. For Your Skin, With Everything. Body: Inspired by a journey to an orange farm in Morocco, Carter + Jane was born from a passion for pure, powerful ingredients. Our Everything Oil™, rich in cold-pressed Prickly Pear Seed Oil and our exclusive A3 Concentrate™, is a testament to nature's ability to nourish, heal, and transform. Feel the difference of fair-trade luxury.
• •Headline: More Than Moisture. It's The Everything Your Skin Craves. Body: Why settle for just a hydrator when you can have it all? The Everything Oil™ by Carter + Jane is your serum, moisturizer, brightener, and soother in one exquisite blend. Packed with antioxidants and essential fatty acids, it addresses everything from fine lines to uneven tone, leaving your skin balanced and luminous.
• •Headline: Invest in Your Skin. Invest in a Kinder Beauty. Body: Carter + Jane is committed to skincare that not only elevates your complexion but also uplifts communities and protects our planet. Our sustainably sourced, organic ingredients and fair-trade partnerships ensure that every drop of The Everything Oil™ is a step towards a more beautiful world – inside and out.