Brand Tone

Appreciative & Personal, Quality-Focused, Customer-Oriented

Brand Values

• •Customer Satisfaction
• •Curated Selection
• •Delight & Discovery

Best Practices

• •Develop a Brand Voice Guide: Document the desired tone (e.g., "Warm & Appreciative," "Expert & Passionate about Gourmet Food") and provide examples of "do's and don'ts" for writing.
• •Focus on "You" (the Customer): Frame benefits and descriptions from the customer's perspective. Instead of "We sell high-quality jams," try "You'll love the rich, homemade taste of our high-quality jams."
• •Use Storytelling: Share the passion behind the products. Where do they come from? What makes them special? This can make the brand more relatable and engaging.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, in emails, on any (future) social media, and even in packaging inserts is consistent.
• •Incorporate Customer Feedback (Authentically): Use positive language from customer reviews (with permission if quoting directly) to reinforce the brand's perceived values and build trust. The handwritten note mentioned in the review is a great example of a non-copywriting action that reinforces a positive, personal brand.

Social Perception

Customers who have interacted with the brand seem to perceive it positively, appreciating the product quality, service, and personal touches. The broader public perception is difficult to gauge due to the limited online footprint beyond its direct sales channels and the noise from unrelated entities with similar names.

Copy Examples

• •Discover a curated selection of gourmet delights, chosen with care for your table. At Carter & Coles, every item tells a story of quality and flavor.
• •From our kitchen to yours, experience the joy of specialty foods. We're passionate about bringing you unique tastes and exceptional ingredients.
• •Your satisfaction is our priority. Enjoy carefully packaged goodies, delightful surprises, and the personal touch that makes shopping with Carter & Coles a treat.
• •Join the Carter & Coles family and stay in the gourmet loop! Sign up for exclusive recipes, special offers, and the latest trends delivered to your inbox.
• •Looking for that perfect, unique gift? Explore our collection of specialty food items – a thoughtful way to share a taste of something special.