Brand Tone

Passionate and Community-Focused

Brand Values

• •Authenticity
• •Customer Trust and Reliability
• •Community Engagement
• •Passion for the Game

Best Practices

• •Embrace the Fan Voice
• •Highlight Authenticity and Trust in Every Message
• •Use Customer Testimonials as Marketing
• •Maintain Dual-Language Personalities
• •Focus Content on the "Collector Experience"

Social Perception

Highly Trusted and Reliable

Copy Examples

• •The wait is over! The new Emperors in the New World (OP09) booster packs have just landed in our store. Secure your legend, build your ultimate deck, and get ready to conquer the tables. All cards are 100% authentic. Shipped fast and packed with care, from our collection to yours. #OnePieceTCG #NewRelease
• •Your Official Source for One Piece TCG. Guaranteed Authentic Cards. Fast Shipping from France & Free Goodies with Every Order!
• •🔥 Restock Alert! 🔥 Fan-favorite Starter Decks are back... but they won't last long!
• •Card: Monkey D. Luffy (Gear 5) - Alternate Art LeaderFresh from the booster and sleeved instantly, this card is in pristine, near-mint condition. As a centerpiece for any collection or the leader of your next championship deck, its authenticity and quality are guaranteed. Own a piece of the legend.
• •Don't leave your deck to chance. Shop at a store run by fans, for fans. Fast shipping, guaranteed real cards, and a passion for the pirate's journey. Build your perfect deck with us today!