Brand Tone

Elegant, Assured, and Personal

Brand Values

• •Exceptional Craftsmanship
• •Timeless Elegance
• •Customer-Centric Service
• •Exclusivity and Prestige

Best Practices

• •Use an "Elegant, Not Extravagant" Vocabulary: Stick to a lexicon that includes words like bespoke, artisan, crafted, timeless, elegant, exquisite, signature, and unforgettable. Avoid overly casual slang or, conversely, overly complex and stuffy jargon. The goal is to sound sophisticated and clear.
• •Focus on "The Story" and "The Feeling": Frame copywriting around the emotional impact of the product. It's not just an invitation; it's the prologue to a love story, the first tangible piece of a dream wedding. This elevates the product beyond its physical attributes.
• •Maintain Visual and Textual Consistency: Ensure the elegance of the language is matched by the high quality of the visuals across all platforms. Every photo, video, and graphic should reflect the same premium, romantic aesthetic.
• •Personalize Communications: In customer interactions, from emails to social media replies, maintain a tone that is professional yet warm and personal. Using the client's name and referencing their specific event vision reinforces the brand's customer-centric value.
• •Create a Tone of Voice Guideline: Document the brand's tone, values, and approved vocabulary. This guide should be shared with anyone creating content or communicating with customers to ensure every piece of communication, from a marketing campaign to a customer service email, is perfectly on-brand.

Social Perception

The public and customer perception of Cartalia is overwhelmingly positive. It is viewed as a top-tier provider of wedding stationery. Customers feel that the high price point is justified by the exceptional quality of the product and the attentive service received. The invitations are seen not just as a piece of information but as a significant part of the wedding experience itself —a "first impression" that sets a high standard for the event. The brand is perceived as reliable, professional, and a dream-fulfiller for couples wanting a fairy-tale aesthetic.

Copy Examples

• •The first impression of a lifetime. Every line, every letter, every shimmer of gold foil is a promise of the beautiful day to come. Our artisans pour their hearts into crafting stationery that tells your unique love story. Discover the art of the invitation. #Cartalia #LuxuryInvitations #WeddingDetails #BespokeStationery #TimelessElegance
• •Your story is one of a kind. Your invitations should be too. At Cartalia, we blend timeless craftsmanship with your personal vision to create stationery that is truly unforgettable. Begin your bespoke journey with us.
• •Dear [Client Name], from the first sketch to the final ribbon, your wedding stationery is a work of art. We believe the process should be as beautiful as the product. Let us guide you through our world of fine papers and bespoke design, where your dream invitations become a reality...
• •How do we make magic? It starts with the finest Italian paper... add a touch of golden shine... a dash of intricate detail... and a whole lot of love. The result? An unforgettable first impression.
• •Cohesive elegance from the 'Save the Date' to the 'Thank You' note. Our bespoke stationery suites ensure every detail of your wedding reflects your style. Explore our 'Enchanted Garden' collection for more romantic inspiration. #WeddingStationery #PlaceCards #WeddingMenu #LuxuryWedding #Cartalia