Brand Tone

Passionate, Youthful, and Community-Focused

Brand Values

• •Authenticity
• •Style & Aesthetics
• •Community
• •Inclusivity

Best Practices

• •Speak the Language of the Scene: Continue using authentic car terminology, inside jokes, and meme formats that resonate with the tuner and JDM community. Avoid overly corporate or generic marketing language.
• •Double Down on User-Generated Content (UGC): Make featuring customer cars and photos a cornerstone of the content strategy. Create a unique hashtag (e.g., #CarstheticsCrew) and regularly promote it to encourage submissions. This builds community and provides authentic social proof.
• •Maintain a Consistent Visual Aesthetic: Continue the established look of high-contrast, atmospheric photos of cars and clean product shots. This creates a recognizable and professional feed.
• •Resolve the Twitter Suspension: Address the suspended account immediately. Either work to get it reinstated or, if that's not possible, delete it and start fresh. An active but suspended account damages credibility far more than no account at all.
• •Increase Transparency: Build more trust by adding an "About Us" page to the website that tells the story of the brand's founding and passion for cars. Being more open about who is behind the brand can help counteract the negative signals from scam-checker sites.

Social Perception

Somewhat divided. Positive: A loyal and engaged community on Instagram and TikTok, with customers praising product quality and delivery on platforms like eBay. Negative/Neutral: A suspended Twitter account, medium trust score from scam-detector sites, potential brand confusion with 'Carsthetic Media,' and a lack of a clear 'About Us' page.

Copy Examples

• •Late nights, empty roads, and a fresh fit. 🔥 Our new 'Midnight Touge' Hoodie is officially LIVE. Made for the driven. Tag the crew you'd hit the streets with. 👇 #carsthetics #jdm #hoodie #carlifestyle #s15
• •Your build isn't finished... until your phone matches. The final boss of accessories is here. 🏁 Link in bio to cop yours. #phoncase #carmods #jdmculture #supra #carsoftiktok
• •Headline: More Than A Hobby. It's A Lifestyle. Sub-headline: Your build, your passion, your style. Shop the gear that gets it. Button: Shop Now
• •Subject: ⛽ Fueling Your Weekend - 20% Off Everything!
• •What's the vibe for your interior? Tap to vote!