Brand Tone

Professional and Authoritative, Reliable and Trustworthy, Solution-Oriented and Supportive, Caring and Human-Centric

Brand Values

• •Quality and Durability: A commitment to providing top-of-the-line, hardworking products made from high-quality materials.
• •Customer Satisfaction and Support: Aiming to meet the evolving needs of their customers and facilitate easier interactions.
• •Innovation and Adaptability: Evolving their product lines to meet new demands in the healthcare industry and beyond.
• •Efficiency and Organization: Designing products that streamline processes and organize information effectively.
• •Heritage and Integrity: Proud of their long history as a family-owned, woman-owned, American manufacturing company.
• •Improving Healthcare: A dedication to enhancing the quality of care and supporting caregivers.

Best Practices

• •Prioritize Clarity and Professionalism: Use clear, concise language that is easy to understand. Avoid jargon where possible, or explain it if necessary for a specialized audience. Maintain a respectful and professional demeanor in all communications.
• •Emphasize Solutions and Benefits: Focus on how Carstens products solve problems and benefit the user (e.g., improved efficiency, better organization, enhanced patient care) rather than just listing features.
• •Highlight Core Values: Consistently weave in mentions of quality, durability, American manufacturing, and the company's commitment to supporting healthcare professionals and improving care.
• •Maintain a Supportive and Empowering Voice: Position Carstens as a partner that understands the challenges faced by its customers and offers tools to help them succeed and provide better care.
• •Ensure Factual Accuracy and Credibility: Leverage the company's long history and expertise by providing accurate information and backing up claims with heritage and experience. This builds trust and reinforces authority.

Social Perception

Carstens, Inc. is generally perceived as a long-established, reputable provider of specialized products for the healthcare industry. They are recognized for the quality and durability of their American-made goods. Healthcare professionals likely see them as a reliable source for essential organizational tools. Their move into broader e-commerce suggests an adaptation to changing market needs, potentially expanding their perception to a wider audience seeking durable organizational products. While employee reviews on some platforms point to areas for internal improvement, the external perception related to their products and mission in the healthcare sector is generally positive, focusing on their contribution to efficiency and care.

Copy Examples

• •Headline: Equip Your Caregivers, Elevate Your Care. Body: For over 130 years, Carstens has been dedicated to providing healthcare professionals with durable, American-made solutions that streamline workflows and enhance patient interactions. Discover how our innovative charting supplies and organizational tools can support your team.
• •Headline: The Foundation of Efficient Healthcare: Built by Carstens. Body: Quality. Durability. Trust. That's what Carstens delivers. Our expertly crafted medical office supplies, from patient chart-holders to CarePod™ workstations, are designed to withstand the demands of any healthcare environment, empowering your staff to focus on what matters most – patient care.
• •Headline: Simplify Your Workflow. Amplify Your Impact. Body: In today's fast-paced healthcare settings, efficiency is paramount. Carstens provides intuitive and hardworking product solutions that organize information and enable seamless processes, giving caregivers more time to connect with those in their care.
• •Headline: Woman-Owned. American-Made. Healthcare-Trusted. Body: Carstens is proud to be a WBENC-certified, family-owned business committed to manufacturing excellence in the USA. For generations, we've supplied healthcare facilities nationwide with reliable products that improve the quality of care. Partner with a legacy of trust.
• •Headline (for a broader audience, leveraging e-commerce presence): Organization That Endures. Beyond the Clinic. Body: The same commitment to quality and durability trusted by healthcare professionals for over a century is now available for your home or office. Discover Carstens organizational solutions – built to last, designed to simplify.