Brand Tone

sophisticated, aspirational, and quality-focused

Brand Values

• •Luxury & Quality
• •Aesthetic & Design
• •Customer Experience
• •Australian Identity

Best Practices

• •Use Elevated Language: Consistently use words like "elevate," "luxury," "sophisticated," "premium," and "signature scent" to reinforce the brand's high-end positioning. Avoid generic terms like "car smelly."
• •Focus on the Sensory Experience: Describe the *feeling* and the *atmosphere* the scents create, not just the scents themselves. Use evocative language that helps customers imagine the experience of driving in a beautifully scented car.
• •Highlight the "Why": Emphasize the benefits beyond just a nice smell—itsp;s about personal style, creating a pleasant environment, and enjoying the luxury of a premium product. This connects the product to the customer's identity and aspirations.
• •Maintain Visual and Textual Harmony: Ensure that the clean, minimalist, and high-quality aesthetic of the brand's visuals is matched by copy that is equally clean, polished, and free of errors. The tone of the words should match the quality of the images.
• •Leverage Social Proof with Sophistication: When using customer testimonials, select quotes that use premium language (e.g., "The smell of luxury," "smells fantastic") to reinforce the brand's own tone and values.

Social Perception

Largely positive; perceived as a desirable step-up from traditional car air fresheners, with customers frequently praising scent accuracy, appeal, and overall quality.

Copy Examples

• •Standard is for the other lane. Elevate your daily drive from a commute to an experience. What scent is your signature? #CarScent #LuxuryOnTheGo #DriveInStyle #AustralianMade
• •Faded scents and tired designs are a thing of the past. It's time to upgrade your car's atmosphere. Our perfume-inspired diffusers last up to 60 days. Shop the collection and discover your new favorite scent. #CarAirFreshener #PerfumeForYourCar #CarUpgrade
• •Engineered for elegance. Designed for performance. The Smart Electric Car Diffuser delivers a consistent, luxurious fragrance that transforms your cabin. Welcome to the future of car scenting.
• •That feeling when your car smells as good as you do ✨ #CarEssentials #TikTokMadeMeBuyIt #CarGoals #BaccaratRouge
• •Hello [Customer Name], transform your vehicle into a sanctuary of sophisticated fragrance. As a valued member of the Car Scent family, we invite you to explore our new arrivals inspired by the world's most iconic perfumes. Experience the difference of a hand-poured, Australian-made luxury diffuser. Your journey deserves it.