Brand Tone

empowering, youthful, celebratory, creative, and personal

Brand Values

• •Creativity and Uniqueness
• •Empowerment
• •Trendiness
• •Celebration

Best Practices

• •Lead with Empowerment: Every piece of copy, from product descriptions to social media captions, should aim to uplift and inspire. Use active, encouraging language and focus on the potential and strength of young girls.
• •Highlight Uniqueness: Emphasize what makes a product special. Use words like "custom," "one-of-a-kind," "exclusive," and "designed by you" to reinforce the value of individuality over conformity.
• •Use Celebratory Language: Frame products and brand messages around milestones, achievements, and joyous moments. Incorporate festive and exciting words and emojis to maintain a celebratory tone.
• •Embrace Youthful Energy: Keep the language fresh, modern, and relatable to a younger audience and their parents. Stay current with trends in design and social media, but always filter them through the brand's core values.
• •Be Explicit with Your C.U.T.E. Acronym: Regularly use the "Creative. Unique. Trendy. Empowering." tagline and its components in your marketing. This not only reinforces brand values but also creates a memorable and consistent brand identity.

Social Perception

Carry Me Cute NYC is perceived as a specialized boutique that champions girl empowerment and creativity. The focus on custom and unique items suggests a brand that offers more than mass-produced products, fostering a personal connection with its customers. Its Staten Island location gives it a local, community-oriented feel, and consistent messaging projects a positive and purposeful image.

Copy Examples

• •Your style, your rules. 🌟 Design a backpack that's as unique as you are! From patches to prints, let your creativity run wild and carry your story everywhere you go. #CarryMeCute #EmpowerYourStyle #Unique
• •Hats off to the grads! ✨ You dreamed, you worked, you conquered. Celebrate your moment with custom grad gear that shines as bright as your future. You didn't just get a diploma; you earned your crown. #YouGrowGirl #Graduation2025 #CreativeSuccess
• •Why fit in when you were born to stand out? At Carry Me Cute NYC, we're all about celebrating YOU. Your trends, your triumphs, your story. Be creative. Be unique. Be empowering. Be you. 💖 #StandOut #GirlPower #Trendy
• •Flip the page to a new chapter of confidence! 📓 Our book 'You Grow Girl' is more than a story; it's a guide to being your own hero. The perfect read for the tween in your life who is ready to take on the world. #Empowerment #TweenReads #CarryMeCute
• •Let's get this party started! 🎈 From custom backdrops to one-of-a-kind favors, we have everything you need to make your celebration unforgettable. Because every milestone deserves to be C.U.T.E. (Creative, Unique, Trendy, Empowering)! #PartySupplies #CelebrateInStyle #NYCEvents