Brand Tone

knowledgeable, helpful, and established, inspirational and design-oriented

Brand Values

• •Quality Selection
• •Expertise & Service
• •Local & Established
• •Canadian Identity
• •Current Trends & Technology

Best Practices

• •Emphasize Expertise & Experience: Consistently reference their long-standing presence (20+ or 30+ years) and knowledgeable staff to build trust and authority.
• •Highlight Canadian Identity: Weave in phrases like "Proudly Canadian," "Serving Calgary for decades," or "Your local lighting experts" to resonate with local customers and reinforce this value.
• •Focus on Solutions & Benefits, Not Just Products: Instead of just listing features, explain how their lighting can transform a space, create ambiance, or solve a customer's problem (e.g., "brighten a dark corner," "create a cozy atmosphere").
• •Maintain a Helpful & Approachable Voice: Use welcoming language. Encourage questions and interactions. Position the brand as a helpful guide in the customer's lighting journey.
• •Showcase Design Inspiration: Use descriptive and evocative language that appeals to a customer's sense of style. Connect lighting to broader design trends and home aesthetics, as seen in their Pinterest activity.

Social Perception

long-standing, reputable local business with a wide selection of quality lighting products. A+ rating from the BBB suggests a generally positive business standing.

Copy Examples

• •Headline: Illuminate Your Life with Carrington Lighting: Over 20 Years of Brightening Calgary Homes. Body: Discover a curated selection of quality lighting, from timeless chandeliers to modern LED solutions. Our experts are here to help you find the perfect fit for your space and style. Visit our showroom or shop online!
• •Social Media Post (Instagram - with an image of a stylish room featuring their light): Caption: Transform your space from ordinary to extraordinary. ✨ The right lighting makes all the difference. Our [Product Name] pendant adds a touch of elegance and warmth. What room are you dreaming of illuminating? #CarringtonLighting #CalgaryHomes #LightingDesign #HomeInspo #CanadianMadeQuality
• •Email Subject: Expert Advice & Exclusive Designs Await at Carrington Lighting! Body: For over two decades, Carrington Lighting has been Calgary's trusted source for exceptional lighting. Whether you're renovating or just refreshing a room, our knowledgeable team and extensive collection will inspire you. Plus, explore our latest arrivals featuring the newest trends and energy-efficient technology.
• •Website Banner: Your Vision, Our Expertise. Let's Create Beautifully Lit Spaces Together. Body: From initial consultation to finding that perfect statement piece, Carrington Lighting is dedicated to providing unparalleled service and a diverse range of high-quality lighting. As a proud Canadian company, we're here to light up your world.
• •Promotional Ad: Outdoor Lighting Sale On Now! ✨ Extend your evenings and enhance your curb appeal with durable and stylish outdoor fixtures from Carrington Lighting. Shop Canadian, shop quality.