Tono de Marca

approachable, sisterly, and encouraging, often informal and personal.

Valores de Marca

• •Empowerment and Self-Confidence
• •Community
• •Authenticity and Faith
• •Affordability
• •Trend-Awareness

Mejores Prácticas

• •Always Start with "Hey Sis!": Continue using this signature greeting in most communications (emails, social posts) to maintain the established friendly and sisterly tone.
• •Weave in the "Why": Connect products back to the core mission of building confidence. Instead of just describing a dress, describe how the dress will make the customer feel. The mission is to "bring Confidence and a Smile whenever you look in the Mirror!"
• •Be Authentically Personal: Continue sharing behind-the-scenes moments and personal anecdotes. The brand's strength is its human element; the audience connects with Carri Ann, the person, as much as they do with the clothes. Her TikTok bio successfully blends her roles as a boutique owner, entrepreneur, and family woman.
• •Prioritize Community Engagement: Actively solicit and respond to comments, messages, and feedback. Frame marketing efforts as a conversation with the community, asking what they want to see and making them feel heard, as mentioned in the "About Us" section.
• •Emphasize Affordability and Style: Consistently mention the value of getting trendy, stylish pieces at an affordable price. This reinforces a key founding principle of the brand and a major selling point for customers.

Percepción Social

The perception of Carri Ann Couture is that of a highly personalized, small-business boutique rather than a large, impersonal corporation. Customers are drawn to the direct interaction with the owner, Carri Ann. Her social media presence, which blends product showcases with glimpses into her family life and personal values, creates a loyal following. The brand is perceived as being run by a real person who is passionate about her products and her customers' well-being. The style is consistently recognized as Western and Boho chic.

Ejemplos de Copy

• •Hey Sis! ✨ Walk into your weekend with confidence in our new ‘Western Soul’ denim jacket. It’s more than just a jacket; it’s a reminder that you are strong, beautiful, and can handle anything. Perfect for that concert or a simple coffee run. Tap to shop and treat yourself—you deserve it!
• •So excited to hang out with you all tonight! Grab your comfy spot and your favorite drink. We’ve got some amazing new arrivals that are perfect for feeling fabulous, without breaking the bank. Can't wait to show you what we have and chat with my favorite community!
• •The Sweet Water Collection Is Here. Dive into pieces designed to make you smile every time you look in the mirror. Affordable style that celebrates you. Because feeling confident is always in fashion.
• •A little something to make you smile...Hey Sis, Just a little note to say you're doing great. To make your week even better, we’ve put together a few of our favorite confidence-boosting outfits. From chic graphic tees to dresses that flow with you, find your new favorite piece and wear your confidence with every step. [Shop Now]
• •GRWM for a family dinner! ❤’’ Trying on some of our new arrivals. Which one is your favorite? Let me know in the comments! ↓ #boutiqueowner #faithandfashion #westernchic #momstyle