Brand Tone

Professional and Reliable, Customer-centric and Supportive, Innovative and Tech-oriented, Solution-oriented and Efficient, Approachable and Clear

Brand Values

• •Customer Success
• •Geeky Spirit
• •Quick Delivery
• •Keep it Simple
• •Diversity and Inclusion
• •Innovation
• •Transparency
• •Efficiency and Automation
• •Global Reach and Integration

Best Practices

• •Focus on the "Why," Not Just the "What": Instead of only listing features (e.g., "We offer shipment tracking"), highlight the benefit and value for the e-commerce merchant (e.g., "Reduce customer anxiety and support tickets with our proactive, branded shipment tracking."). This reinforces the customer-centric value.
• •Use Clear, Actionable Language: Avoid overly technical jargon where possible. When discussing complex features, explain them in terms of the problems they solve and the actions users can take. For example, "Seamlessly integrate with your Shopify store" is clear and actionable.
• •Maintain a Professional yet Approachable Voice: While the subject is technical (logistics, SaaS), the tone should still feel supportive and human. Use "you" and "your business" to speak directly to the merchant. Reinforce the "geeky spirit" by showing passion for solving e-commerce challenges.
• •Emphasize Reliability and Trust: Use confident language and provide social proof (e.g., number of users, supported carriers, positive testimonials) to build credibility. Words like "trusted," "reliable," "comprehensive," and "secure" align with this.
• •Stay Solution-Oriented and Positive: Frame challenges (like returns or shipping delays) as opportunities that AfterShip helps merchants manage effectively. Focus on positive outcomes like "increased customer loyalty," "streamlined operations," and "enhanced brand perception."

Social Perception

Generally viewed as a leading and reliable shipment tracking and post-purchase solution provider. Merchants appreciate its ability to enhance customer satisfaction, reduce "Where Is My Order?" (WISMO) inquiries, and provide a branded tracking experience.

Copy Examples

• •Headline: "Elevate Your Post-Purchase Experience. Delight Customers. Drive Loyalty. With AfterShip."
• •Social Media Post: "Stop losing customers after checkout. Our automated tracking and proactive notifications keep your buyers informed and happy, reducing WISMO tickets and building trust. Discover the AfterShip difference today! #PostPurchase #CustomerExperience #EcommerceSuccess"
• •Email Snippet (to potential B2B client): "In today's competitive e-commerce landscape, a seamless post-purchase journey is no longer a luxury—it's an expectation. AfterShip empowers you with robust, AI-driven tools to automate tracking, manage returns effortlessly, and offer a branded experience that turns first-time buyers into lifelong fans. Let's simplify your logistics and amplify your brand. [Link to Demo]"
• •Website CTA: "Join 100,000+ global brands. Integrate AfterShip in minutes and transform your customer journey from checkout to delivery and beyond. Start your free trial."
• •Product Update Blurb: "NEW! Our enhanced AI now predicts delivery dates with even greater accuracy, giving your customers the transparency they deserve. At AfterShip, we’re always innovating to keep you ahead. #ShipSmarter #EcommerceInnovation"