Brand Tone

authentic, appreciative, and quality-focused. It’s also accessible gourmet, aiming to bring a premium experience to a wider audience.

Brand Values

• •Quality: Paramount, from bean selection to traditional Swiss manufacturing.
• •Authenticity/Naturalness: Commitment to 100% natural ingredients, no artificial additives, and transparency in sourcing (bean-to-bar).
• •Accessibility: Providing premium chocolate at an affordable price for everyday enjoyment.
• •Ethical Responsibility: Strong adherence to organic farming and Fairtrade principles, ensuring sustainable and responsible production.
• •Swiss Heritage & Know-How: Leveraging the reputation and traditional techniques of Swiss chocolate making.
• •Customer Satisfaction: Aiming to cater to customer expectations and wishes.

Best Practices

• •Emphasize Quality & Craftsmanship: Always highlight the superior ingredients, traditional Swiss techniques, and the "bean-to-bar" philosophy. Use words like "premium," "artisanal," "masterfully crafted," "fine cocoa."
• •Maintain Authenticity and Transparency: Be straightforward about the natural ingredients and the absence of artificial additives. Refer to organic and fair-trade commitments clearly and proudly.
• •Use Sensory and Evocative Language (but keep it accessible): Describe the taste, texture, and aroma in a way that appeals to the senses, but avoid overly technical or pretentious jargon. Words like "smooth," "rich," "intense," "delicate," "creamy" can be effective.
• •Reflect Swiss Heritage with Understated Confidence: Convey the quality associated with "Swiss Made" chocolate without being boastful. The quality should speak for itself, supported by facts about your process and ingredients.
• •Be Inclusive and Welcoming: While premium, ensure the language makes people feel that this is a chocolate for them to enjoy regularly, not just an exclusive luxury. Reinforce the idea of "accessible premium."

Social Perception

High-Quality Product, Ethically Conscious Choice, Gourmet yet Approachable, Trustworthy, A Treat for Everyday Moments.

Copy Examples

• •Headline: Experience Swiss Tradition in Every Bite. Body: At Carré Suisse, we believe exceptional chocolate is an everyday pleasure. Crafted with the finest organic, fair-trade cocoa beans and pure Swiss know-how, our bars are a taste of authentic, natural indulgence. Discover your new favourite.
• •Headline: Pure Ingredients. Pure Joy. Body: Indulge guilt-free with Carré Suisse. Our chocolates are made with 100% natural ingredients – no palm oil, no soy lecithin, just pure cocoa butter and the rich flavors nature intended. It’s Swiss chocolate, simplified.
• •Headline: From Bean to Bliss: The Carré Suisse Promise. Body: We trace our chocolate from the dedicated farms to your hands. Our commitment to fair-trade, organic sourcing and meticulous Swiss crafting means every square is rich in quality and integrity. Taste the difference dedication makes.
• •Headline: Elevate Your Moment with Carré Suisse. Body: Why wait for a special occasion? Unwrap a bar of Carré Suisse and transform any moment into one of refined pleasure. Authentic Swiss chocolate, made for you to savour.
• •Headline: The Art of Swiss Chocolate, Made Accessible. Body: Founded on the idea that everyone deserves truly good chocolate, Carré Suisse blends artisanal tradition with a passion for sharing. Explore our range and find the perfect expression of Swiss chocolate artistry.