Brand Tone

supportive, professional, and community-focused

Brand Values

• •Youth Empowerment
• •Community Partnership
• •Accessibility
• •Holistic Development
• •Regional Loyalty

Best Practices

• •Always Be Empowering: Use active, encouraging language. Focus on what the individual can achieve ("You can build," "Your path," "Achieve your goals") rather than on their deficits.
• •Maintain a Professional yet Approachable Voice: Avoid overly casual slang or, conversely, overly bureaucratic jargon. The tone should feel like a trusted, knowledgeable mentor: professional enough to be credible, but warm enough to be welcoming.
• •Highlight Collaboration: Regularly mention and tag partners in social media posts and newsletters. This reinforces the value of community and the integrated nature of the support system you offer.
• •Tell Human Stories: Share success stories and testimonials regularly. Concrete examples of how the organization has helped real people are more powerful than abstract descriptions of services. This builds trust and makes the brand's mission relatable.
• •Stay Rooted in the "Why": Every piece of copy, from a social media post to a service description, should connect back to the core mission: fostering personal and professional fulfillment to contribute to a thriving Matanie community. This ensures a consistent and purpose-driven brand message.

Social Perception

Carrefour jeunesse-emploi Matanie is perceived as an essential community resource in the Matanie region. It is viewed as a key player in youth employability, school retention, and local economic development. News articles and partner sites portray it as a proactive and collaborative organization, involved in diverse projects from environmental clean-ups to cultural accessibility initiatives. The merger with Emploi-Services to form Espace Avenir is presented as a positive evolution, a "natural marriage" designed to simplify access to services and combine strengths to better serve the entire community. This strategic move suggests the organization is seen as forward-thinking and responsive to the community's needs.

Copy Examples

• •Your Future, Your Path. Now in One Place. Espace Avenir is here! We've combined the strengths of CJE Matanie and Emploi-Services to offer you a single, streamlined hub for all your career and personal project needs. Whether you're looking for your first job, returning to school, or starting a business, our team is ready to support you. Book a free appointment today and let's build your future, together. #EspaceAvenir #Matanie #YouthEmployment #CareerGoals
• •Welcome to Espace Avenir: Your Space to Grow. We are the new, unified force for employment and personal development in Matanie. By bringing together the expertise of Carrefour jeunesse-emploi and Emploi-Services, we provide personalized, continuous support for every step of your journey. Explore our services and discover how we can help you achieve your aspirations.
• •From Idea to Impact: How Marie Launched Her Local Business. When Marie had a great idea for a sustainable craft shop, she didn't know where to start. With guidance from our entrepreneurship advisors, she developed a solid business plan, secured her first grant, and is now a proud local business owner. "Espace Avenir didn't just give me resources; they gave me the confidence to succeed," says Marie. What's your next step?
• •Thinking of Coming Home to Matanie? The opportunities here are growing, and we can help you find your place. Espace Avenir offers dedicated support for young professionals returning to the region. From job matching with local employers to networking events, let us make your transition back home smooth and successful. Welcome back!
• •Nail Your Next Interview. Feeling nervous about an upcoming job interview? Don't be. Our free interview simulation workshops are designed to help you practice your answers, get constructive feedback, and build the confidence you need to shine. It's one of the many personalized services we offer at Espace Avenir to help you land the job you deserve.